Tag: wrestling trademarks

WWE files trademark for Blake Monroe nickname

Posted on by Joseph Currier

Blake Monroe’s WWE main roster debut could be imminent, if a new trademark filing is any indication.

WWE filed a trademark application on Tuesday (May 19) for Monroe’s nickname “The Glamour.” It’s a move that suggests WWE is progressing toward Monroe’s SmackDown debut. The company began hyping her arrival with videos airing on SmackDown after WrestleMania, with her first appearance expected to come soon.

In the goods and services section of the application, WWE says the trademark is for performances by a professional wrestler:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Monroe’s “The Glamour” nickname dates back to her pre-WWE career. She used the moniker in NXT, it’s featured on her merchandise, and WWE has included it in the vignettes leading into her main roster debut.

Though she hasn’t appeared yet, Monroe has been backstage at SmackDown events in recent weeks. She told Spanish-language outlet Marca that she’s excited to learn from Paul “Triple H” Levesque on the main roster after already having gotten tips from another legend in Shawn Michaels during her NXT run. Monroe, who joined NXT after departing AEW, was a one-time NXT Women’s North American Champion on the brand.

Upcoming WWE SmackDown schedule —

SmackDown is being held in Lexington, Kentucky this Friday before heading to Barcelona, Spain the following week. The Barcelona event is SmackDown’s go-home show for Clash in Italy, with the brand then heading to Bologna, Italy the following week.

Next month, SmackDown has a taping in Monroe’s hometown of London, England on June 23.

Chris Jericho makes comedic new trademark filing

Posted on by Joseph Currier

Amid his ongoing feud with The Demand, Chris Jericho has made a comedic new trademark filing.

Jericho has been feuding with The Demand (Ricochet, Bishop Kaun & Toa Liona) since making his AEW return earlier this month. Trademark records show that Jericho (under his real name Chris Irvine) applied to trademark the term “The Guy Who Gets His Ass Beat By The Demand Every Week That He Shows Up” on April 15, with the trademark intended to cover performances by a professional wrestler:

  • Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes

There were persistent rumors that Jericho would be heading to WWE around the start of 2026, but he is now back with AEW for the long-term. He’s been at a numbers disadvantage during his feud with The Demand, losing to Ricochet at AEW Dynasty and then being beaten down last night on Dynamite after calling Ricochet “Bald” and referring to Kaun & Liona as “Dumb & Ugly.”

Jericho frequently files trademarks for nicknames, including the term “Cornerstone” last month.

AEW files trademark for potential new event name

Posted on by Joseph Currier

On April 13, AEW made two trademark filings relating to a potential new event name.

The company applied to trademark the terms “AEW Redemption” and “Redemption,” with both applications stating that they are for professional wrestling programs/events. Here is what is listed in the goods and services section of each filing:

  • Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling

There’s no word on whether AEW Redemption would be a new pay-per-view or television special for the promotion. When the company files trademarks like this, it’s not guaranteed that anything will ever come of them. AEW still has trademarks for terms like “Exile on Pain St.” that have yet to be used.

Next month, AEW is set to hold a special golf-themed “Fairway to Hell” edition of Collision in West Palm Beach, Florida. The trademark filing for that name was made nearly two years before it was utilized by AEW.

Will Ospreay files for ‘United Empire’ trademark

Posted on by Joseph Currier

Will Ospreay recently made a trademark filing for the name of his NJPW faction.

On April 10, Ospreay applied to trademark the term “United Empire” for merchandising and wrestling purposes. The faction was founded by Ospreay in NJPW and still exists today with Callum Newman serving as the leader following Ospreay’s departure to AEW.

The trademark is intended to cover the following goods and services:

  • Shirts; Sweatshirts; Hooded sweatshirts; Hats; Bandanas; Socks
  • Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes

Ospreay is no longer with NJPW full-time, but he intends to return to Japan more often now that he’s back in the ring following neck surgery. United Empire also crossed over into AEW last week with Newman, HENARE, and Francesco Akira helping Ospreay deal with the Death Riders.

The 23-year-old Newman defeated Yota Tsuji this month to become the youngest IWGP Heavyweight Champion in history, potentially paving the way for an eventual split with Ospreay and subsequent title feud.

AEW files for ‘Continental Cup’ trademark

Posted on by Joseph Currier

Though the Continental Classic won’t be happening until late 2026, AEW made a trademark filing this week that could be related to the tournament.

AEW applied to trademark the term “Continental Cup” on March 16. In the application details, it’s listed that the filing is to cover goods and services related to pro wrestling performances:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling

The Continental Classic was introduced in 2023 and has become an important part of AEW’s end-of-year calendar. It’s not known whether this trademark is for a trophy or some kind of other element for the round-robin tournament.

Since its debut, the Continental Classic has been won by Eddie Kingston, Kazuchika Okada, and Jon Moxley. Moxley is the current AEW Continental Champion and is coming off a successful title defense against Konosuke Takeshita at Revolution on Sunday night. Following that match, Will Ospreay made his return from neck surgery and targeted Moxley and the Death Riders.

Tony Khan stated at the post-Revolution press conference that AEW will be introducing Continental Classic tracksuits for the tournament participants.

WWE files trademark for new NXT wrestler name

Posted on by Joseph Currier

WWE Performance Center prospect Bayley Humphrey has been assigned her in-ring name.

On March 10, WWE filed a trademark application for the term “Myka Lockwood.” Humphrey has since confirmed that it will be her wrestling name. She changed her social media accounts to the new name and sent out a tweet reacting to the trademark news.

The trademark filing lists that it is for goods and services related to pro wrestling performances, which is the standard language WWE uses when applying for a new name:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.

Humphrey was a base for Baylor University’s acrobatics and tumbling team while in college. After being part of the promotion’s NIL program, she joined WWE on a full-time basis and was featured on the first two seasons of the A&E competition series WWE: LFG (Legends and Future Greats). The show is returning with an all new format next month for season three.

AEW files trademark for new tag team name

Posted on by Joseph Currier

This week, AEW made a new trademark filing for a tag team name it looks to be planning to introduce.

The promotion filed a trademark application for the term “Paid in Full” on February 23. In the goods and services section of the application, it’s directly stated that the trademark is to cover performances by tag team wrestlers:

Conducting entertainment exhibitions in the nature of professional [wrestling] exhibits and performances by professional wrestlers, namely, performances by a tag team of wrestlers during professional wrestling events; Entertainment services in the nature of live professional wrestling performances

AEW has not revealed the identity of this team. It’s not known if they’ll be part of the men’s or women’s tag team division or if they’ll be performing primarily in AEW or ROH.

The current tag team champions in AEW are Harley Cameron & Willow Nightingale on the women’s side and FTR on the men’s side. Building up teams in the division has been a priority for AEW since the Women’s Tag Team titles were introduced. Hyan & Maya World and The IInspiration are among the new additions. In the men’s division, AEW has added Alec Price & Jordan Oliver to its roster.

Full list of WWE summer European tour dates, new trademark filed

Posted on by Joseph Currier

WWE is making stops in Spain, Italy, France, Portugal, and the United Kingdom this summer.

This morning, WWE announced that Italy will be hosting its first-ever PLE this May. The show is part of a European tour that includes 11 stops in total, with three Raw episodes, two SmackDowns, and five house shows in addition to the PLE. Here are the full details:

  • Friday, May 29: SmackDown at Olimpic Arena Badalona in Barcelona, Spain
  • Sunday, May 31: WWE Clash in Italy at Inalpi Arena in Turin, Italy
  • Monday, June 1: Raw at Inalpi Arena in Turin, Italy
  • Tuesday, June 2: House show at Zenith de Strasbourg in Strasbourg, France
  • Wednesday, June 3: House show at MEO Arena in Lisbon, Portugal
  • Thursday, June 4: House show at Palacio Vistalegre in Madrid, Spain
  • Friday, June 5: SmackDown at Unipol Arena in Bologna, Italy
  • Saturday, June 6: House show at Palazzo dello Sport in Rome, Italy
  • Sunday, June 7: House show at Nelson Mandela Forum in Florence, Italy
  • Monday, June 8: Raw at Accor Arena in Paris France
  • Monday, June 22: Raw at O2 Arena in London, England

The general public ticket on-sale date for each event is Friday, March 13. CM Punk, Drew McIntyre, Cody Rhodes, Stephanie Vaquer, Jade Cargill, The Usos, Gunther, Sami Zayn, and Liv Morgan are the first names advertised for the tour.

Ahead of today’s PLE announcement, WWE filed a trademark for the term “WWE Clash” on February 17. Past Clash-branded shows include 2025’s Clash in Paris and 2024 and 2022’s Clash at the Castle (held in Cardiff and Glasgow).

WWE files trademark for new NXT faction name

Posted on by Joseph Currier

This week, WWE made a trademark filing officially confirming the name of a new NXT faction.

WWE applied to trademark the term “Birthright” on February 11. It’s a word that Lexis King has been using over the past few weeks while attempting to recruit others into his faction with Arianna Grace and Stacks. King (the son of Brian Pillman) and Grace (daughter of Santino Marella) are both second-generation wrestlers.

Charlie Dempsey and Uriah Connors, the sons of William Regal and Fit Finlay, are two of the names King has approached about joining the group. The idea is that their families have earned the wrestling legacies that they are now continuing, and the other prospects in NXT are just influencers and athletes who have gotten everything handed to them.

The trademark application lists that the filing is to cover goods and services related to pro wrestling performances:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Another new addition to Birthright could be David Finlay, who is rumored to be headed to WWE after giving an apparent farewell to NJPW at The New Beginning in Osaka. Finlay is Uriah Connors’ brother.

AJ Styles files for two trademarks ahead of potential final WWE match

Posted on by Joseph Currier

AJ Styles has made a couple of trademark filings that are sure to increase speculation about what his next move will be.

This weekend, Styles’ WWE in-ring career could come to an end at the Royal Rumble. He’s facing off against Gunther in a match where Styles will retire if he loses. Styles has filed for two trademarks ahead of the bout, applying for the term “The Phenomenal AJ Styles” on January 28 along with the “P1” logo he’s used during his career.

Allen Jones — which is Styles’ real name — is listed as the owner on both trademark applications. They note that Styles has used the “Phenomenal” nickname since at least 2001 and the P1 logo since at least 2012.

The trademark applications list that they are for goods and services related to performances by a professional wrestler, with the “P1” trademark also covering merchandise that Styles could potentially release:

  • Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
  • Shirts; Shirts and short-sleeved shirts; Sweatshirts; Hooded sweatshirts; Hats; Gloves for apparel; Slip-on shoes; Shorts

While these filings could indicate that Styles is preparing for the imminent end of his WWE career, it remains to be seen whether Saturday will actually be his last match. We know that Styles will be retiring at some point in 2026 –and Paul “Triple H” Levesque said this week that he’s been in regular communication with Styles about the opponents he wants to face before hanging up his boots. Styles has spoken about potentially remaining with WWE as a trainer after he’s done in the ring.

The Royal Rumble is taking place in Riyadh, Saudi Arabia on Saturday with a start time of 2 p.m. Eastern for viewers in the United States.

Tommaso Ciampa files for two new trademarks amid WWE exit

Posted on by Joseph Currier

Amid his exit from WWE, Tommaso Ciampa has filed for nicknames that he could potentially be using outside of the company.

Ciampa confirmed on Wednesday that he will be departing WWE in the “very near future.” He also made two trademark filings that same day, applying for the terms “Psycho Killer” and “Psycho King.” The first of those is a moniker that Ciampa has already used — with his entrance song on the indies being “Psycho Killer” by Talking Heads.

The filings list Tommaso Whitney (Ciampa’s real name) as the owner. He intends to use the trademarks for goods and services related to merchandise and wrestling performances:

  • Posters made of paper; Printed postcards; Printed picture postcards; Stickers; Collectible printed trading cards; Printed sports trading cards; Collectable printed trading cards
  • Shirts and short-sleeved shirts; Shirts; Sweatshirts; Hooded sweatshirts; Hats; Bandanas; Socks
  • Entertainment in the nature of wrestling contests; Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of sports entertainment for entertainment purposes

News first broke earlier this month that Ciampa was opting not to renew his WWE contract when it expired. While confirming that decision yesterday, he thanked everyone in the company, the fans, and his wife and daughter for their support. The 40-year-old Ciampa noted that he is accepting bookings for appearances, signings, photo ops, seminars, movies, TV appearances, fitness collaborations, sponsorships, and more.

“I spent the first decade of my career traveling the world on the independent scene. I spent the second decade of my career traveling the world with WWE,” he wrote. “I have one decade remaining and I’m beyond excited for whatever challenges lie ahead.”

In his WWE career, Ciampa is best known for the time he spent as champion in NXT. He had most recently been featured on SmackDown with his DIY tag team partner Johnny Gargano. Ciampa was also in the United States title picture prior to his departure. He unsuccessfully challenged for the belt last month during Ilja Dragunov’s reign.

AEW files trademark for potential new event name

Posted on by Joseph Currier

This week, AEW filed a trademark application for what looks to be a new event the promotion is considering running.

An application for the term “Exile on Pain St.” was filed on January 8 with All Elite Wrestling listed as the potential owner. The name looks to be a reference to the classic Rolling Stones “Exile on Main St.” album that was released in the 1970s.

In the filing, AEW lists that the trademark is to cover goods and services related to producing pro wrestling programs and events:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services in the nature of a television series in the field of professional wrestling; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling

There is no indication as to when this potential event would take place or what it would be. AEW often uses titles like this for special episode of Dynamite or Collision, though not all trademarks that the company files for end up being used. There was a series of trademarks in November that we’re still waiting to find out the purpose for. Those filings were for the names AEW Fire, AEW Blitz, AEW Firestorm, and AEW Tidal Wave.

AEW files for new trademark

Posted on by Joseph Currier

A new trademark application was submitted by AEW late last week.

On November 14, the promotion applied to trademark the term “Watch AEW.” The goods and services listed on the application indicate that the trademark will be used in relation to the distribution of professional wrestling programs:

Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling television programs; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling; Providing television programs, not downloadable, via streaming transmission services; Providing non-downloadable videos in the field of professional wrestling via streaming transmission services

The term is similar to “Watch ROH,” which is used as the website name for ROH’s Honor Club streaming service. HBO Max is the streaming home of AEW programming in the United States, while the promotion also has its AEW Plus service on Triller TV for international audiences.

Four other new trademark applications were also submitted by AEW last week, with all of those being potential event/special names. AEW applied for the following:

  • AEW Fire
  • AEW Blitz
  • AEW Firestorm
  • AEW Tidal Wave

AEW files for series of new trademarks

Posted on by Joseph Currier

On November 12, AEW filed for a series of new trademarks.

Four new trademark applications were submitted by AEW, with all appearing to be for potential new show, event, or series names. Nothing more is known about the trademarks or what AEW intends to use them for.

These are the four terms that AEW filed for:

  • AEW Fire
  • AEW Blitz
  • AEW Firestorm
  • AEW Tidal Wave

All of the trademarks are listed as covering the following good and services:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling television programs; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling

The most recent AEW trademark filings prior to these were when the company applied for the terms “AEW Bacon Brawl” and “Bacon Brawl” back in September. There has been no follow up on those filings yet, but speculation was that they were for a food partnership like the one AEW has with White Castle.

WWE files trademark for new in-ring name

Posted on by Joseph Currier

WWE made a new trademark filing this week for what looks to be the new in-ring name of a Performance Center recruit.

On November 3, WWE applied to trademark the term “Skylar Raye.” The application lists that the trademark is to cover goods and services related to pro wrestling performances — which is the standard language WWE uses in filing trademarks for wrestler names:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

There has been no confirmation on who this trademark is for. One option could be WWE LFG season two winner Dani Sekelsky, who goes by the name Dani Raye. She has a background in cheerleading, captaining her team at Penn State and then going on to cheer for the Tennessee Titans in the NFL.

“Happy NXT Tuesday!,” Sekelsky wrote in an Instagram stories post today. “SKY is looking extra blue today.”