December 2, 2002 Observer Newsletter: UFC 40, WWE has money losing quarter

When watching the build-up the two days before and during the UFC show on 11/22 for the Ken Shamrock vs. Tito Ortiz match, it was like something you’ve always known was thrown right in your face.

You saw all the WWE’s problems when you had another organization doing a great job of building a match that you just had to see. In every aspect of business that WWF used to be the dominant force, where nobody could touch them on, they were outdone by an inexperienced organization with a relatively small office staff. Granted, timing is everything. They had a match that people have been wanting to see since March 5, 1999, with the scene played a zillion times in clips where Shamrock climbed on the cage and yelled at a cocky Ortiz, who had just put on a shirt that read “Gay Mezger is my bitch,” after a win over Ken’s fighter Guy Mezger, and flipped off Ken’s corner. John McCarthy had to pull Ortiz away, or there probably would have been an unscheduled match nearly four years ago.

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November 25, 2002 Observer Newsletter: Survivor Series review, more

The WWE changed five championships, including the big two, and debuted the most expensive structure in wrestling history to headline the Survivor Series on 11/17 from New York’s Madison Square Garden.

On the positive side, it was a very entertaining stand alone show before a unique New York crowd that was very vociferous about what it liked. The bigggest pops were for the reuniting of the Dudleys, the debut of Scott Steiner, and the Raw title win by Shawn Michaels. It also, with booing, let the promotion know it didn’t like Edge all that much (the pretty boy thing), loved to boo Kurt Angle so much they were real mad when he was eliminated from the tag title elimination match, and thought more of Rob Van Dam than the promotion seems to. The effort was there in every match and while there was some sloppiness, there was nothing you would call a bad match.

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November 18, 2002 Observer Newsletter: Year end awards preview, Survivor Series build

We’ll be doing our awards balloting in just a few weeks, and this is going to be a very interesting year because there doesn’t appear to be a lot of locks for the major categories. One thing is clear when it comes to Wrestler of the Year. Whomever wins will be unique in that they will win with different qualifications than any winners of the past.

We are also going to make a symbolic name change in the award, as the Wrestler of the Year award will be named the Lou Thesz/Ric Flair award. This kind of exemplifies what the award is about, which is a great wrestler inside the ring combined with being a dominant star of the year (and in their cases, of the era). The only previous time we’ve done something like this was in 1988, when, and this was due to tremendous response after the death of Bruiser Brody to do so, was naming the Best Brawler award after the guy who had dominated that category in the voting for so many years.

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November 4, 2002 Observer Newsletter: Hulk Hogan leaves WWE, Panda Energy buys TNA

Hulk Hogan and Vince McMahon have had what has been described as almost a total split, just as Hogan’s book that both sides have had major disagreements on was scheduled to be released.

The book issues, regarded each side’s different opinion of what the book should contain and the McMahons wanting Hogan to have given Vince more credit than he gave him for his success in the 80s. But the split was come to almost completely on booking differences.

Hogan had not wanted to come back, but a few weeks ago agreed to come back to lead into main eventing at Survivor Series against Brock Lesnar. The comeback that had been strongly teased on television since August when Hogan left, with an injury at the hands of Lesnar as the storyline reason.

Just days before Hogan was scheduled to make his return, he backed out of the deal, apparently because he refused to do a second job for Lesnar. 

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November 4, 2002 Observer Newsletter: Katie Vick angle backfires, Scott Steiner signs with WWE, more

After an attempt to turn the controversial necrophilia angle into comedy that fell flat on the live audience on 10/28 in Detroit with one of the, pardon the expression, deadest opening interview segments in history, the art imitates life line came out when HHH, speaking for his boss, talked about doing what he wanted, when he wanted. HHH actually tried to combine comedy with audience sympathy, to make fun of people saying they would never watch the show again (with the belief that most who said it were watching him at the time).

As it turned out, the joke was on them.

After a week of controversy designed to garner mainstream attention, which didn’t happen, and build ratings, the 10/28 Raw ended up being the least watched episode of Raw since early 1998. While it was the third lowest rated live episode of the show in that time period with a 3.45 rating, the total viewers of 4.34 million was less than the 4.35 million viewers on the 9/9 show, which did a 3.40 rating.

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October 28, 2002 Observer Newsletter: Katie Vick, No Mercy review, more

In a blatant attempt to create controversy and further enhance the character of Raw’s chief antagonist, Triple H, last night’s Monday Night Raw on TNN (rated TV-14 LVD) presented an alleged act of necrophilia.

Triple H, poorly disguised as his chief adversary Kane, presented a skit in a funeral home using a mannequin that simulated the body of Kane’s former girlfriend, Katie Vick.

WWE Executive Producer Kevin Dunn, stated that numerous warnings to WWE viewers about sensitive subject matter did air prior to the segment. “While the subject matter is sensitive, on balance this was an attempt at dark humor capitalizing on the popularity of programs such as CSI, Six Feet Under and X-Files,” said Dunn.

That’s this week’s lesson in carny for:

Because we are so out of touch with our audience, we actually thought because we laughed like crazy at portraying an act of necrophilia, that our audience would also.

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October 21, 2002 Observer Newsletter: Loss of wrestling fans over 30, more

One year ago, in what is still one of them most widely read issues in our history, we had our most in-depth look ever at the biggest and most unaddressed problem facing the WWE and pro wrestling in general, the loss of the over-30 audience.

When wrestling peaked in late 1998 and early 1999, there was just under six million viewers over the age of 30 watching wrestling every Monday night. During that period, even though WWE was winning the ratings overall with its sizeable lead among teenagers and kids, slightly more than half of those were watching WCW, even though it was clear that company was in decline. Over the next two years, WWE picked up some of that WCW audience in that age group, but for the most part, WCW simply lost them and they went away. In March of 2001, WCW went away. If those millions of wrestling fans kept watching wrestling, it was on very rare occasions and such a small percentage of them that it’s not even a noticeable blip.

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October 14, 2002 Observer Newsletter: WWE brand extension a flop, more

We are six months in, and the brand extension has been a major business failure.

I want to pretend it’s working. Almost everyone does. The brand extension means more talent is exposed on television and get time to develop angles. It lessens both the overexposure and the dominance of the top performers. In theory, it means more stars are made, there are more jobs, more shows, and it’s better for the future. We’re also seeing two different styles of television, which in theory should satisfy two different types of fans, thus expanding the wrestling audience.

The reality is that hasn’t happened. Maybe it still will given time, but six months in wrestling is a long experiment when the early results look like this. When the brand extension went into effect in March, the true main event television star level talent was Rock, Chris Jericho, HHH, Hulk Hogan, Steve Austin, Undertaker, Kane, Ric Flair, Vince McMahon and Kurt Angle.

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October 7, 2002 Observer Newsletter: Keiji Muto becomes AJPW President, more

There is more than just symbolism in the departure of Motoko Baba from the official hierarchy of All Japan Pro Wrestling, as was made official at the company’s 30th Anniversary Party on 9/30 in Tokyo.

It marks the end of the Giant Baba era of All Japan and the beginning of the company’s foray into what some would call the modern entertainment world.

More so than the party, that was evident later that night when the company’s new television show, called W-1 (Wrestle-1), aired. The show was patterned after a television K-1 hype show, airing at 1:40 a.m. on the Fuji network. As mentioned here last week, those expecting a weekly pro wrestling show with matches saw something different. Instead, it was new company President Keiji Muto with K-1 President Kazuyoshi Ishii in a discussion about modernizing the company.

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September 23, 2002 Observer Newsletter: Controversy after Billy and Chuck, HLA segments, more

Howard Stern used to say lesbians equal ratings. Eric Bischoff has said numerous times than controversy equals ratings. Or, as he actually said as part of Raw that he was an actor on in the role of providing such entertainment, that controversy equals cash.

And that was true in 1998.

For some reason, early last week, as the WWE got actually some positive mainstream press as being a progressive organization in its treatment of the subject of homosexuality. The company was given credit and Stephanie McMahon as head writer was all too happy to take credit for claiming a television breakthrough in doing a same sex marriage. Many stories claimed, unlike in the past, these gay characters didn’t lose all their matches, you know, like Gorgeous George lost more often than Billy & Chuck and George was actually mentioned in just about every story.

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September 16, 2002 Observer Newsletter: HLA and the wedding of Billy and Chuck

It was one of those moments that if you were watching wrestling and you had anyone in the room watching with you, you likely wanted to bury your head in a hole. I know I did.

It wasn’t a surprise, or even a shock, as pro wrestling has always been a business where scraping every last dime came before more than a smidgen of class. Raw was coming off two bad shows in a row and its rating bottomed out the previous week. It was facing competition from the season opener of Monday Night Football, a show that has traditionally cost Raw several tenths of rating points. And the loss of ratings was noted in virtually every mainstream discussion of pro wrestling. Moreover, the Raw roster has no depth. And they had no matches or angles that were going to draw. There were no easy answers.

At the same time, the company was thinking it had pulled a p.r. coup with the Billy & Chuck wedding, which never happened, and turned into a traditional wrestling angle.

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September 9, 2002 Observer Newsletter: PRIDE/K1 Shockwave reviewed, new WWE title introduced

Following up on the angle where Brock Lesnar went exclusively to Smackdown, Raw opened on 9/2 in Milwaukee with Eric Bischoff announcing HHH as the new Raw world champion and giving him the old WCW heavyweight title belt.

There are a lot of different ways of looking at this in theory. You can say with two champions, there are twice as many potential title defenses and you can have the world champion at every house show. On the other hand, the title itself was just rebuilt enough to where it finally appeared to have drawn at SummerSlam and a new top star was created. Now, that title is diluted. You may call it two world titles, but it in reality becomes two IC titles instead of one world title. The argument is that this finally establishes the Raw/Smackdown split. But what made the title special is that it meant something being the one thing above the split.

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September 2, 2002 Observer Newsletter: Summerslam review, Hall of Fame class, more

It’s almost hard to fathom that the WWE of most of this year is the same company of the past few weeks. Well, I guess the day after SummerSlam watching Raw it wasn’t as hard.

SummerSlam ’02 on 8/25 at the Nassau Coliseum will go down as one of the best received PPVs in company history and the night of anointing Brock Lesnar as the company’s new superstar.

Of course, that decision was made months ago, and was rocky at first. Lesnar’s early push was reminiscent of sputtering pushes given to others that some people in the company were behind, and others were railroadi His win at King of the Ring came across far more impressive for the majority of fans who skipped that PPV and only heard about it on television. ng. Instead of being a monster, he was portrayed as a guy who needed manager interference to save him from being pinned by mid-carders like Bubba Ray Dudley and the Hardys.

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August 26, 2002 Observer Newsletter: Hall of Fame preview, tons of news

Next week will be our annual Hall of Fame issue of the Observer. In doing this preview, I want to mention a few things.

First, all the voting has been completed. I’ve got all the ballots, and there was a record number, coming from active and past wrestlers and industry people, as well as historians and active wrestling reporters. The rules of the Hall are that wrestlers are divided into three categories, which are U.S. and Canada region, Japan region and Mexico region. To be elected, you have to get 60% of the vote from your specific region. As history has shown with these elections, that’s a pretty difficult figure to achieve. There is always controversy each year among people who aren’t voted in, but rarely is there much among those who are voted in. So this piece has no bearing on the election, other than I did vote. All balloting is confidential, because there are people who probably would get heat not only for who they did and didn’t vote for, but also because they participated in the first place. There are people, mostly reporters and historians, who have and will say who they voted for and why and we will probably include a lot of comments in next week’s issue from various balloters anonymously.

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August 12, 2002 Observer Newsletter: Messiah victim of home invasion attack, more

In what could be one of the sickest and strangest stories in the history of independent pro wrestling, wrestler Messiah, real name William Welch, had his thumb cut off by attackers who also attempted to cut off his penis while at his apartment in Canyon Country, CA on 8/1.

Police had contacted several people within wrestling after the fact. They were investigating Welch’s belief that the attack was related to the wrestling industry.

Welch described the incident as two African-Americans, both in their mid-20s and weighing in the range of 230 to 250 pounds coming into his unlocked door. Welch believed they were there to see his roommate, but then they attacked him. Welch provided a description of the assailants detailed enough for police sketches.

According to Gary Yap, the promoter of EPIC, the company Messiah was currently wrestling with after a heated departure from XPW, the 25-year-old Welch told him he was playing video games at 6 p.m. when they came in. 

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