Tag: trademarks

AEW files for ‘All Elite Feast’ trademark

Posted on by Joseph Currier

AEW made a new trademark filing this week, applying to trademark the term “All Elite Feast.”

The filing was made on July 14 and is listed as awaiting examination. AEW’s plans for the trademark are not known yet. In the application, there is no information indicating if AEW is planning to use All Elite Feast as any kind of show or digital series name. The filing is listed as covering goods and services relating to merchandise, including various cookware:

  • Non-electric cookware, namely, pots, pans, and dishes; Flatware being plates and saucers; Drinkware; Cups; Mugs; Utensils for barbecues, namely, forks, tongs, turners; Kitchen containers
  • Shirts; Pants; T-shirts; Sweatshirts; Shorts; Headwear; Footwear; Socks; Undergarments
  • Prepared meals consisting primarily of meat, fish, poultry or vegetables

All Elite Wrestling, LLC is listed as the owner on the application with Bradley Stohry, who AEW uses for trademark filings, as the attorney of record.

The filing date comes just a couple of days after AEW presented its biggest show of the year: All In: Texas. Starting with Dynamite this Wednesday, AEW will begin a six-show residency in Chicago at the Byline Bank Aragon Ballroom.

WWE files trademark for new Paul Heyman nickname

Posted on by Joseph Currier

WWE has filed a trademark for “The Oracle” — the nickname Paul Heyman is now going by after aligning with Seth Rollins and ditching Roman Reigns.

The filing was made on Monday (June 23), with Rollins also referring to Heyman as “my Oracle” on Raw that night. It’s a new title for Heyman after he was previously called an Advocate when he managed Brock Lesnar and a Wise Man when he managed Reigns.

WWE’s trademark application lists that it is for goods and services related to performances by a professional wrestling personality:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

One definition of the word oracle is “a person giving wise or authoritative decisions or opinions.”

Heyman turned against both Reigns and CM Punk at WrestleMania 41, helping Rollins defeat them in a triple threat match. Heyman now manages a faction that consists of Rollins, Bron Breakker, and Bronson Reed.

Rollins is in possession of the Money in the Bank briefcase and can cash it in for a title shot of his choosing at any point over the next year. His full promo from last night’s Raw can be watched below:

Trademark filed for ‘WWE Late Night’

Posted on by Joseph Currier

A new trademark filing could be hinting at plans for WWE to launch a new late night show.

On June 20, WWE filed to trademark the term “WWE Late Night.” The application says the filing is to cover goods and services related to hosting and producing live entertainment shows and comedy performances:

Entertainment services, namely, hosting and producing live comedic performances; entertainment services, namely, hosting and producing live entertainment shows; arranging and conducting entertainment events; providing a website in the field of entertainment

The filing was made by WWE through attorney Lauren Dienes-Middlen, who works for the promotion as their SVP, Deputy General Counsel.

There has been no word on whether WWE Late Night would be a regular broadcast/streaming show, digital content, or a live in-person event.

WWE presented an untelevised comedy show — “The Roast of WrestleMania” — following WrestleMania 41 in Las Vegas this April. It was hosted by Tony Hinchcliffe with appearances by other comedians and WWE talent.

WWE files ‘Blake Monroe’ trademark for Mariah May’s new name

Posted on by Joseph Currier

WWE has officially applied to trademark “Blake Monroe” — the new in-ring name for Mariah May.

The former AEW Women’s World Champion made her NXT debut last week but was not identified by name during that appearance. Last night, it was revealed that she is now going by Blake Monroe. A video aired on NXT with May introducing herself and her new name to the audience.

WWE filed its trademark to secure the rights to the “Blake Monroe” name yesterday, with the application covering goods and services relating to performances by a professional wrestler:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

The new name was chosen by May as a reference to her niece Blake.

A contract signing for Blake Monroe will take place on NXT next week. When she makes her NXT in-ring debut, it will be the first time the former Mariah May has wrestled since losing to Toni Storm at AEW Revolution this March.

WWE files for ‘King of the Luchadores’ trademark

Posted on by Joseph Currier

WWE is in the process of applying for a new lucha libre-related trademark.

On May 18, WWE applied to trademark the term “King of the Luchadores.” The application is awaiting examination and is listed as covering the following goods and services:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

There’s no confirmation of what the trademark is for, but it could be related to Chad Gable’s “El Grande Americano” character — who is a fictitious lucha libre legend claiming to have a rich history of success in Mexico. Gable has adopted the persona in his quest to conquer lucha libre while feuding with some of WWE’s top luchadores like Penta and the LWO.

The trademark could also potentially have something to do with WWE’s acquisition of Lucha Libre AAA. WWE is presenting a Worlds Collide event before Money in the Bank in Los Angeles on Saturday, June 7 featuring wrestlers from WWE, NXT, and AAA.

A trademark filing was also made by WWE on May 11 for the term “King of the Lucas.” It appears that this new filing may be a correction of that.

AEW files for ‘Summer Blockbuster’ trademark

Posted on by Joseph Currier

A new trademark filing appears to have revealed the name of an upcoming AEW special.

The promotion applied to trademark the term “AEW Summer Blockbuster” on April 14. The filing looks to be for an upcoming event or series of events, but that has not been announced yet and there are no further details about it. The filing is listed as covering the following goods and services:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events.

AEW has two TV specials coming up this week with Boston hosting Spring BreakThru editions of Dynamite on Wednesday and Collision on Thursday. Both shows are airing live. Wednesday’s event will celebrate Dynamite surpassing WCW Nitro as the longest-running prime time weekly wrestling show in the history of TBS/TNT.

Among the other special events AEW has coming up are Double or Nothing and Fyter Fest 2025. Double or Nothing is a pay-per-view taking place from Glendale, Arizona on Sunday, May 25, while Fyter Fest is a four-hour TV special set for Denver, Colorado on Wednesday, June 4.

All In (July 12) and Forbidden Door (August 24) will be AEW’s next PPVs after Double or Nothing.

In other trademark news, AEW also filed a trademark for “Paragon” this week. That’s the new faction name Adam Cole, Kyle O’Reilly & Roderick Strong are using.

WWE files trademark for ‘The Culling’

Posted on by Joseph Currier

A recent WWE trademark filing could have revealed a new faction name.

On March 2, WWE applied to trademark the term “The Culling.” The application is listed as covering the following goods and services:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

While there has been no confirmation of what the trademark is for, there are a couple of NXT groups that do not have names yet. A new faction debuted at Vengeance Day last month featuring Dion Lennox, Cutler James, Osiris Griffin & Saquon Shugars. Shawn Spears also leads a different faction that includes Brooks Jensen, Niko Vance & Izzi Dame.

Spears is challenging Tony D’Angelo for the NXT North American Championship tonight.

Daily Update: Karrion Kross, Adam Cole, trademarks

Posted on by Joseph Currier

Daily Update

Latest News

Latest Audio

Latest Free YouTube Video

This Week’s Wrestling Observer Newsletter

Some highlights:

  • A full look at AEW Grand Slam in Brisbane, Australia.  The mentality behind the show, a look at the card, ratings, booking, business and more
  • NXT Vengeance Day coverage
  • The life and times of Gran Hamada, great wrestler, influential in history, including the glory days of LLI at El Toreo and his biggest matches and feuds, booking to make a star, biggest feuds, multiple world titles and far more huge crowds than people would ever realize. Plus the Tiger Mask heyday, matches of the year candidates in his late 40s, and the start of multiple different companies
  • A look at the next WWE & AEW  PPV shows
  • The most detailed look at TV ratings and streaming for RAW, including how every show has compared with a year ago, the weekly standings, demos, quarters, every wrestling show on Netflix and more.
  • CMLL announces its second biggest show of the year
  • Valentine’s Day at Arena Mexico
  • Big head-to-head battle in Mexico City on Saturday
  • Fantastica Mania starts’
  • More on the awards issue including multiple category placers
  • Lots of AEW business notes
  • WWE & AEW ticket sales for upcoming show including multiple PPVs
  • Lots of new UFC main events announced
  • Topuria vacates featherweight title
  • Aaron Pico on leaving PFL
  • Notes on Mania plans
  • Notes on Dwayne Johnson being back
  • Michelle McCool Hall of Fame story
  • Notes on Hall of Fame update
  • Trauma of leaving WWE
  • Ricky Starks
  • Sonya Deville talks being let go
  • Michael Cole on the Corey Graves story

This Week’s Wrestling Observer Newsletter Back Issue

Wednesday Update

WWE

Other Wrestling

  • Adam Cole told Bleacher Report that, despite their recent loss to the Death Riders, he is still hoping to win the AEW Trios titles with Kyle O’Reilly & Roderick Strong:
    • I love that idea. Especially after getting so close to winning the Trios Championships the last time we challenged for them.
    • I really feel like the combination of me, Kyle O’Reilly and Roderick Strong really could be the best trio in all AEW, so winning the trios titles would be awesome and I know it’s a goal we all have.
  • Cole stated that one of his biggest goals is to compete in Japan for NJPW again:
    • The one for sure that I think I would love to do is I definitely want to go back to New Japan. I got the chance to wrestle there a few times and I got to do a Wrestle Kingdom show, which was amazing.
    • But then right as I started going to Japan more often is when I left, so I was not able to continue going to Japan. So now that I’m back in All Elite Wrestling, the idea of being able to go over and wrestle for New Japan again is very high up on my list.
  • While praising his AEW colleagues on his What Happened When podcast, Tony Schiavone called Renee Paquette one of the best performers that’s ever held a microphone: “Being able to work with Renee Paquette – if she’s not the best that’s ever held the mic, I mean, she’s in Gene Okerlund territory. She really is.
  • Chris Jericho has filed a trademark for “The Hi Spot,” which is a move he recently debuted.
  • Daria Berenato (the former Sonya Deville) discussed her WWE departure while appearing on the Made It Out podcast.
  • Joe Hendry, Masha Slamovich & KC Navarro appeared at last night’s New York Islanders vs. New York Rangers NHL game, promoting that TNA Slammiversary is being held at UBS Arena in Elmont, New York this July.
  • Actor/wrestler Paul Walter Hauser will be an entrant in MLW’s 40-wrestler Battle Riot match in Los Angeles on Saturday, April 5. Matt Riddle is defending the MLW World Heavyweight Championship in the battle royal.
  • A trios match with The Wagner Family (Dr. Wagner Jr. and his sons El Hijo del Dr. Wagner Jr. & Galeno Del Mal) facing Los Desperados (Gringo Loco, Jack Cartwheel & Arez) has been booked for Joey Janela’s Spring Break in Las Vegas on Friday, April 18.
  • Simon Gotch is the latest talent confirmed for Josh Barnett’s Bloodsport XIII on Thursday, April 17. Miyu Yamashita, Tom Lawlor, Timothy Thatcher, and David Modzmanashvili are also set to compete at the show.
  • Effy will defend his GCW World Championship against Super Crazy at the promotion’s Just Being Honest event in Mesa, Arizona this Sunday.

WWE files to trademark ‘Ricky Saints,’ two more terms

Posted on by Joseph Currier

WWE has officially applied to trademark Ricky Starks’ new in-ring name.

One week after his surprise debut, it was revealed on NXT that Starks is now going by the name “Ricky Saints.” A contract signing segment took place on Tuesday’s show with Starks confirming his addition to the NXT roster.

WWE filed to trademark the name “Ricky Saints” on Wednesday (February 19) with the application covering the following goods and services:

  • Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

It was only a matter of time that Starks would be signing with WWE once he was let out of his AEW contract — and he showed up on NXT just one day after his departure from AEW was confirmed. He was not identified by name during his debut or on WWE’s social media accounts until Ricky Saints was confirmed as his new name this Tuesday. His contract signing featured appearances by Ethan Page, Je’Von Evans, and Wes Lee.

Saints & Evans vs. Page & Lee will take place on NXT next week.

WWE also made trademark filings for the terms “WWE Rings, Rivals & Rumbles” and “WWE Superstar Central” on February 19. WWE Superstar Central is a channel that A&E has offered on Samsung TV Plus since 2024.

Those two trademarks are for the following goods and services:

  • Broadcasting services, namely television broadcasting, video broadcasting, Internet broadcasting, audio broadcasting and motion picture broadcasting; audio, text and video broadcasting services over the Internet and other communications networks featuring audio and video content; subscription-based audio and video broadcasting services; satellite transmission services; electronic transmission of audio, video, graphics, and data via computer networks; transmission and delivery of audiovisual content via the internet; video-on-demand transmission services; wireless communication services, including transmission of television programs and motion pictures to mobile devices; streaming of television programs, motion pictures, electronic media, audiovisual content, videos, pictures, images, text, and photos via computer and communication networks

WWE files trademarks for 12 potential new ring names

Posted on by Ian Carey

WWE is looking to trademark several potential new wrestler names.

On Sunday, February 9, 2025, the company applied to trademark 12 names with the US Patent and Trademark Office. 

Trademark applications have been submitted for the following:

  • Harley Riggins
  • Aria Bennett
  • Braxton Cole
  • Masyn Holiday
  • Summer Sorrell
  • Haze Jameson
  • Tate Wilder
  • Jax Presley
  • Osiris Griffin
  • Drako Knox
  • Trill London
  • Chantel Monroe

Jordynne Grace has called dibs on “Trill London”

No record exists of anyone previously performing under any of these names in WWE. 

Lauren A Dienes-Middlen is WWE’s attorney on record for the filings.

The purposes listed for the trademark applications are: “Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment”

WWE’s latest trademark filings come amid recent roster cuts, with several wrestlers departing the company this weekend. Karl Anderson, Luke Gallows, Isla Dawn, AOP, Cedric Alexander, Paul Ellering, Giovanni Vinci, and Blair Davenport were released, while Sonya Deville’s contract expired and was not renewed. Dave Meltzer speculated on Wrestling Observer Radio that the cuts may have been made to create room on the main roster for incoming NXT talent.

“The basic gist as I see it is that they are probably bringing some people up from NXT,” Meltzer said on the show. He also suggested Roxanne Perez could be called up to the main roster. “I think they are just making room. And it’s people they weren’t using.”

AEW files for two trademarks hinting at Christmas programming

Posted on by Joseph Currier

AEW has filed for two new trademarks with both hinting at upcoming Christmas-themed programming.

The promotion applied to trademark the terms “Dynamite on 34th Street” and “Christmas Collision” on November 18. Both filings are listed as relating to the following goods and services:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling.

The trademark applications are similar to the one AEW made for “Fright Night Dynamite” last month, which ended up being for a themed episode of Dynamite that took place on the day before Halloween.

Christmas falls on a Wednesday this year, though whether Dynamite will be airing an episode that night has not been confirmed. AEW does not currently have any Dynamite or Collision locations announced past December 18, but Collision will reportedly air live from the Hammerstein Ballroom in New York City on December 21.

AEW will be building up its Worlds End pay-per-view during the holiday season with that event set to take place on Saturday, December 28.

AEW files for ‘Parade of Champions’ trademarks

Posted on by Joseph Currier

A pair of new AEW trademark filings could be hinting at a new show name for the promotion.

On November 5, AEW applied to trademark the terms “Parade of Champions” and “AEW Parade of Champions.” The trademark information lists that they are for goods and services related to a continuing program about wrestling:

Educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through television and the internet; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling.

Parade of Champions has been a popular show name throughout wrestling history, most famously being used by World Class Championship Wrestling for their Von Erich memorial shows. In the main event of the first Von Erich Memorial Parade of Champions at Texas Stadium in 1984, Kerry Von Erich defeated Ric Flair to win the NWA World Heavyweight Championship.

No details regarding these trademarks or how they will be used have been announced yet.

WWE files for new ‘Saturday Night’s Main Event’ trademark

Posted on by Joseph Currier

Ahead of its likely return to NBC, WWE has applied for a new trademark for Saturday Night’s Main Event.

The filing was made on September 9 and is for the term “Saturday Night’s Main Event” relating to merchandising purposes. It’s listed as covering the following items:

Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands as clothing; bandanas

Dave Meltzer confirmed last week that WWE will be announcing the return of Saturday Night’s Main Event soon. Four live in-ring specials per year on NBC are part of WWE and NBCU’s new deal for SmackDown’s return to USA Network. SmackDown will be back on the channel starting this Friday.

WrestleVotes reported that there’s been “internal speculation” within WWE that the first Saturday Night’s Main Event special back on NBC will take place this December.

Saturday Night’s Main Event originally existed from 1985-1992 and returned for a brief second run on NBC from 2005-2008. Recently, WWE has used the Saturday Night’s Main Event branding for its Saturday house shows.

AEW files for two new trademarks

Posted on by Joseph Currier

All Elite Wrestling made two new trademark filings this week.

The trademark applications were submitted on September 5 and look to be related to a potential new pro wrestling character. AEW filed to trademark the term “The Clone” and also filed for the same name in Spanish (“El Clon”).

Both trademarks are to cover the following goods and services:

Entertainment services, namely, live appearances by a professional wrestler; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer

AEW is the owner of the filings with trademark lawyer Brad Stohry as the attorney of record. The status of both applications is listed as being accepted by the trademark office and waiting to be assigned to an examining attorney.

Any plans that AEW has for this new character — including who would be playing it and when they would be debuting — have not been revealed. The promotion has recently had success with its Hologram character that debuted on Collision this July as a new persona for luchador Aramis.

Chris Jericho files for three new trademarks

Posted on by Joseph Currier

AEW’s Chris Jericho filed for three new trademarks this week.

On April 10, Jericho applied to trademark “The Learning Tree,” “The Educator,” and “The Rarified Air of Jericho.” All three terms go along with the latest version of Jericho’s character.

The trademarks are listed as being for:

Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes

Jericho gave a heel interview on AEW Dynamite this week where he claimed that Hook and the veteran Katsuyori Shibata were going to sit under his learning tree. He said that, if Hook and Shibata listened to him and breathed the Rarified Air of Jericho, their trio would have nothing but success in the future.

AEW is building toward a Jericho vs. Hook match. An argument between the two led to Shane Taylor Promotions defeating Jericho, Hook & Shibata on Wednesday’s Dynamite.

After losing that trios match, Hook told Jericho to get out and said that he’s had enough.