Reason for AEW ‘All Elite Feast’ trademark revealed

We now know why AEW recently applied to trademark the term “All Elite Feast.”

The trademark filing was made on July 14 and was listed as covering goods and services relating to merchandise and cookware. While the trademark was puzzling at the time, it’s now been revealed as part of a collaboration between AEW and fast food restaurant White Castle.

On White Castle’s House of Crave website, the “All Elite Feast kit” is now available for $65. The meal is listed as feeding 4-5 people, along with including two pieces of exclusive AEW merchandise.

“This exclusive White Castle x All Elite Wrestling All Elite Feast contains a Dynamite meal that’ll slam your tastebuds into submission!,” White Castle wrote. “The All Elite Feast packs everything you need to tag in your appetite and deliver the ultimate crave-worthy experience straight to your ring—no matter where you are.”

White Castle notes that those who order the online-exclusive kit will receive it on or before September 11. It includes the following items:

  • 10 Classic Cheese Sliders
  • 10 NEW Cheddar Bacon Cheese Sliders
  • 1 Pouch with pickles (7oz)
  • 2 Gooey Butter Cake Dessert-on-a-Stick
  • 2 Strawberry Swirl Cheesecake Dessert-on-a-Stick
  • Slider Boxes and VIP Coupons good for up to 12 Sliders from your local freezer aisle
  • And 2 pieces of exclusive AEW merchandise

White Castle has existed since 1921 and offers frozen products in grocery stores in addition to serving food at its physical locations. Hamburger sliders are the restaurant’s signature product.

AEW files for ‘All Elite Feast’ trademark

AEW made a new trademark filing this week, applying to trademark the term “All Elite Feast.”

The filing was made on July 14 and is listed as awaiting examination. AEW’s plans for the trademark are not known yet. In the application, there is no information indicating if AEW is planning to use All Elite Feast as any kind of show or digital series name. The filing is listed as covering goods and services relating to merchandise, including various cookware:

  • Non-electric cookware, namely, pots, pans, and dishes; Flatware being plates and saucers; Drinkware; Cups; Mugs; Utensils for barbecues, namely, forks, tongs, turners; Kitchen containers
  • Shirts; Pants; T-shirts; Sweatshirts; Shorts; Headwear; Footwear; Socks; Undergarments
  • Prepared meals consisting primarily of meat, fish, poultry or vegetables

All Elite Wrestling, LLC is listed as the owner on the application with Bradley Stohry, who AEW uses for trademark filings, as the attorney of record.

The filing date comes just a couple of days after AEW presented its biggest show of the year: All In: Texas. Starting with Dynamite this Wednesday, AEW will begin a six-show residency in Chicago at the Byline Bank Aragon Ballroom.