Tag: wwe youtube

WWE Head of Digital: ‘It shocks me every week’ how well Vault YouTube channel does

Posted on by Joseph Currier

WWE is very happy with the success of its Vault channel on YouTube.

The WWE Vault has become a big hit with hardcore fans, uploading rare and sometimes never-before-seen footage from the company’s video library. The channel launched in 2024 and now has four million subscribers. This week, its uploads included a 1992 mask vs. mask match from Lucha Libre AAA that pitted a young Rey Mysterio against Mr. Condor. Mysterio recorded a brief introduction to help explain the match to new viewers.

Front Office Sports published a story on Friday looking at WWE’s YouTube strategy. In the article, WWE’s Head of Digital Media Steve Braband said it shocks him every week how well some content on the Vault performs.

“The success of that came with no new resources [needed],” Braband said. “We tapped into a few people that were passionate about our archive, saw the engagement on our main channel, and just moved our whole vault to this page. We’re about to hit the four-million sub mark—and it shocks me every week how some content does.”

On the Vault channel, WWE regularly uploads full matches, events, and compilation videos on specific storylines. The company has also started up a similar WCW-focused channel.

“As of mid-May, the Vault page had 133.6 million hours viewed over the previous year, representing 131 percent year-over-year growth,” Front Office Sports wrote.

WWE’s overall YouTube strategy —

The Front Office Sports story is largely focused on the fact that AAA Noche de Los Grandes is airing on YouTube this Saturday. That broadcast will be headlined by the mask vs. mask match between El Grande Americano (Ludwig Kaiser) and Original El Grande Americano (Chad Gable). Braband said WWE views YouTube as an important marketing tool that can help get talent over.

“We’re looking at it as a way to share content, create good content, drive business goals, but also remember how YouTube is connected to the whole Google sphere of it all,” he told Front Office Sports. “It’s a marketing tool. You’re able to show off this brand and grow it and grow new superstars.”

WWE launches new Undertaker YouTube channel

Posted on by Joseph Currier

WWE is trying out something new on YouTube by launching an official channel dedicated to The Undertaker.

The new channel opened up today and will host episodes of Undertaker’s Six Feet Under podcast. Along with that, WWE will upload past Undertaker matches and compilation videos featuring classic Undertaker footage.

WWE Head of Digital Steve Braband told entertainment outlet Variety that the new channel aims to further WWE’s goal of increasing its presence on YouTube and giving fans specialized content to watch.

“We’re going to treat it like how we’ve expanded our YouTube presence, with this one being unique having ‘Taker’s podcast as the centerpiece of the channel and surrounding archive content,” Braband said. “We’re really, really excited about it and think it’ll do well.”

Braband said WWE now has 15 official channels on YouTube, an increase from the four it had in 2024. Other new additions include dedicated pages for WCW and NXT.

“You have to create specialized viewing for fans on YouTube now,” Braband said. “We had four channels last year in 2024 on YouTube, and this year, in 2025 we have 14, about to be 15 with this ‘Taker channel.”

Undertaker’s Six Feet Under podcast originally existed outside of the WWE umbrella. It joined the WWE & Fanatics podcast network this summer with Michelle McCool replacing former co-host Matthew Lyda. New episodes of Six Feet Under will now premiere every other Wednesday.

In Washington, D.C. next month, WWE is holding a live taping of Six Feet Under at The Howard Theatre. The taping is set to begin at 8 p.m. Eastern time on Friday, December 12.

This week’s Six Feet Under episode saw Undertaker and McCool look back at some of Undertaker’s classic Survivor Series moments.

WWE touts Worlds Collide set new YouTube record for company

Posted on by Joseph Currier

WWE is touting that Worlds Collide 2025 set a new YouTube record for the company.

Worlds Collide had the biggest live YouTube audience in WWE’s history, peaking at 764,389 viewers between the promotion’s English and Spanish-language channels. The show took place in Inglewood, California on Saturday afternoon and streamed on YouTube for free, featuring wrestlers from WWE, NXT, and Lucha Libre AAA.

Viewership peaked in the main event of the show with El Hijo del Vikingo defeating Chad Gable to retain the AAA Mega Championship.

The full Worlds Collide broadcast is available to watch on demand and currently has 2.9 million views on WWE’s main channel and 1.7 million views on the WWE Espanol channel.

This April, it was announced that WWE is acquiring Lucha Libre AAA with the deal expected to officially be finalized in the third quarter of 2025. AAA was founded in 1992 and is one of the two biggest wrestling promotions in Mexico. Worlds Collide served as a way to introduce the WWE audience to AAA’s roster, with Octagon Jr. even going on to compete at Money in the Bank later in the night. He unsuccessfully challenged Dominik Mysterio for the Intercontinental title.

AAA wrestler Mr. Iguana — who was hugely popular at Worlds Collide — also made an appearance in the crowd at Money in the Bank.

WWE celebrates reaching 100 million YouTube subscribers

Posted on by Joseph Currier

WWE is celebrating a big digital media milestone.

On Friday, WWE announced that the company’s YouTube channel has surpassed 100 million subscribers. It’s only the 10th YouTube channel to ever reach the 100 million subscriber mark.

T-Series (261 million), Mr. Beast (243 million), CocoMelon (172 million), SET India (169 million), Kids Diana Show (120 million), Like Nastya (113 million), Vlad and Niki (113 million), PewDiePie (111 million), and Zee Music Company (105 million) are the nine channels with more subscribers than WWE.

“With more than 100 million subscribers and 81 billion lifetime views, WWE is the largest sports channel on YouTube and No. 10 overall,” WWE wrote. “The new subscriber total is more than the NBA, NFL, MLB and NHL combined.”

In their announcement, WWE credited The Rock’s return for helping push them past 100 million subscribers:

The return of Dwayne ‘The Rock’ Johnson has helped supercharge the channel’s subscriber total in recent months, highlighted by the WrestleMania XL Kickoff event in Las Vegas on Feb. 8, which added more than 100,000 subscribers in a day. Every segment featuring ‘The Rock’ since his surprise SmackDown return on Sept. 15, 2023, has drawn more than one million views. Prior to The Rock’s return to WWE television in September, the company was tracking to reach the 100 million subscriber milestone in late April.

The Rock, who joined TKO’s Board of Directors this January, also made his own post on social media recognizing the milestone:

100 MILLION YOUTUBE SUBSCRIBERS!

Only the 10th channel globally to ever do so! Helluva milestone that deserves the well earned flowers of recognition

Hyped to see this growth, and much more exciting and expansive work is ahead of us.

Congratulations to our hardworking superstars, staff, and crew.

The jabroni beating, pie eating, trail blazing, eyebrow raising, downin’ Teremanas at the pubs, sayin’ f**k off you crybabies with a hundred million subs.

~ the people’s champ 

The Rock is set to make his in-ring return at WrestleMania 40 next month. At night one of the event, he’ll team with Roman Reigns against Cody Rhodes & Seth Rollins.

Paul “Triple H” Levesque posted:

YouTube launched in 2005. WWE has been on the platform since 2007.

Xavier Woods reportedly not paid extra by WWE for UpUpDownDown

Posted on by Ethan Renner

Photo: WWE

A new report clarifies the status of UpUpDownDown, and Woods’ financial ties to the show, or lack thereof.

Following up on yesterday’s news that content creators for WWE’s gaming channel UpUpDownDown are holding out on the company until Xavier Woods receives a financial incentive to do so, Fightful Select reports today that Woods is not paid extra at all for UpUpDownDown, and that his income from both the gaming channel and his upcoming G4 hosting duties count against his WWE contract’s downside guarantee.

The report also states that Woods is in fact one of the creators holding out for money, something that was not explicitly stated previously. 

The report goes on to say that every WWE talent that appears on UpUpDownDown is paid for their time, but it counts against their WWE downside. Fightful also clarifies that Woods never owned UpUpDownDown, but stresses that he is the force behind the growth and popularity of the channel. 

UpUpDownDown has 2.27 million subscribers on YouTube. The channel has posted just two short videos in the last three weeks, with the last long-form game stream hosted by Woods posted on the channel on October 15.

Woods’ hosting work for the relaunch of the G4 cable network begins Tuesday, November 16. 

WWE Superstar Gaming Series returning

Posted on by Ethan Renner

WWE’s Superstar Gaming Series will return this week after a lengthy hiatus. 

WWE has announced an event for Thursday, November 11 at 7 p.m. Eastern time on their YouTube channel, hosted by Xavier Woods and former AEW commentator Alex “Goldenboy” Mendez. It will be the first SGS stream in over ten months. 

WWE Champion Big E, Bayley, Samoa Joe and Liv Morgan will play on the WWE team in the gaming competition. Bayley has been out of action with a knee injury since July 2021. 

The WWE performers will face a team comprised of musician T-Pain, Spacestation Gaming’s Mari Takahashi, plus streamers GrandPooBear and The Completionist. 

WWE’s first SGS stream was held on December 29, 2020 and featured Ronda Rousey, Xavier Woods, Liv Morgan, Adam Cole, Tyler Breeze, Shayna Baszler and Jessamyn Duke. Cole, Breeze and Duke are no longer with the company. 

Thursday is Veterans Day in the United States, and the Superstar Gaming Series event will be sponsored by the U.S. Army.