Beverage company Seagram’s has entered into a multi-year partnership with WWE.
As part of the deal, Seagram’s has released three alcoholic WWE-themed drinks in its Seagram’s Escapes Spiked series. The flavors are Rumble Punch, Slammin’ Blueberry, and Pineapple Powerhouse.
The partnership already began earlier this year with Sports Business Journal reporting on the details today. Seagram’s will sponsor a match at Money in the Bank on Saturday, June 7 and will also be featured on other WWE PLEs in the future.
“WWE is partnering with Montreal-based Seagram’s to launch three canned drinks, marking WWE’s first licensed ready-to-drink alcohol products,” Sports Business Journal wrote. “As part of the multi-year partnership creating the Seagram’s Escapes Spiked WWE Series, Seagram’s will receive sponsorship on prominent LED signage such as the ring skirt and ring posts, and in-show sponsored graphics during one match at Money in the Bank. Sponsorship integrations are also expected at other shows such as SummerSlam and Survivor Series. The partnership includes the launch of a custom digital content series featuring WWE talent and in-market appearances by talent at Seagram’s-sponsored events.”
Here is how Seagram’s describes the three flavors:
- Rumble Punch: A blend of watermelon, strawberry, guava, and lemon flavors that never backs down.
- Slammin’ Blueberry: A combo of juicy blueberry and tart lemon flavors that’s always up for another round.
- Pineapple Powerhouse: A triple-threat flavor combo of sweet pineapple, fiery cherry, and a lime finisher.
WWE’s other alcohol partnerships include deals with Wheatley Vodka and Hulk Hogan’s Real American Beer. Wheatley Vodka is the presenting sponsor of Cody Rhodes’ “What Do You Wanna Talk About?” podcast that debuted today with Brandi Rhodes appearing as the first guest.