Tag: wwe partnerships

WWE names ‘official auto insurance partner’

Posted on by Joseph Currier

Ahead of WrestleMania 42, WWE has entered into a new partnership with insurance company The General.

It was announced today that the two sides have reached a multi-year agreement for The General to become the “official auto insurance partner of WWE.” The deal includes The General receiving center mat branding at WrestleMania 42, match sponsorships at both WrestleMania and SummerSlam, and ring mat branding on SmackDown.

WWE and The General have also launched an ad campaign that stars Rhea Ripley, NXT prospect Carlee Bright, and The General’s mascot.

“Our partnership with The General allows us to connect with the WWE Universe in new and meaningful ways, and reflects our shared commitment to deliver for fans and customers alike when it matters most,” said TKO marketing executive Sana Shuaib. “We’re excited to unlock a new category with a best-in-class brand and create new content and experiences that draw fans closer to the action.”

A “WWE Fan of the Year” contest from WWE and The General is taking place between now and May 12, with the winner receiving an all-expenses paid trip to SummerSlam.

“WWE has one of the most passionate fan communities in the world, and that kind of energy is something we’re proud to celebrate,” said The General’s Vice President of Marketing Kale Sligh. “This partnership reflects our broader brand evolution of building league-wide relationships and showing up in the moments and communities that matter most to our customers. We have always built our brand around giving people a break when they need it most, and the way the WWE Universe shows up for their favorite stars inspires how we will show up for them through unforgettable experiences, while connecting with both new and longtime customers in meaningful ways.”

In other sponsorship news, WWE has expanded its relationship with Minute Maid and is collaborating with musician Darius Rucker for new merchandise in his clothing brand with Fanatics.

TKO announces ‘official truck partner of WWE,’ partnership details

Posted on by Josh Nason

Earlier this week, TKO head Mark Shapiro teased a big announcement for a new sponsor by year’s end in a category he has always wanted.

On Thursday, that became a reality as WWE & UFC’s parent company announced a multi-year partnership with Ram Trucks that also includes TKO’s Professional Bull Riders. The deal begins in January and will see Ram “integrated within major live events and premier content across all three brands.”

It was alluded to in the release that Ram will have a ring mat presence in WWE in addition to the UFC’s Octagon and the PBR bucking chute.

Recognized as the “official truck partner of WWE,” Ram will “maintain a significant presence” on SmackDown and various PLEs like WrestleMania and SummerSlam. It was also revealed that Ram will be a presenting partner at next month’s Royal Rumble in Saudi Arabia.

UFC head Dana White has done voice work for a Ram ad that began airing this year. Ram will also be a presenting partner for selected future UFC numbered events (former PPVs).

WWE announces new partnership with Playmobil toys

Posted on by Joseph Currier

WWE has entered into a new partnership with Playmobil, a German company best known for making toys for young children.

The global licensing partnership was announced via a press release on Thursday. Launching across North America, Europe, and other international markets in July 2026, the first products will include Playmobil figures of Roman Reigns, Cody Rhodes, Rhea Ripley, and the late Hulk Hogan.

Playmobil touted this as “another milestone” in its strategic evolution. The toy brand is looking to reach new audiences by partnering with companies like WWE that have multi-generational fanbases. Playmobil hopes to bring the “thrill, drama and storytelling of WWE into the hands of children, families, and collectors worldwide.”

“At Playmobil, we believe in the power of imagination to unlock new worlds. By partnering with WWE, we are celebrating iconic Superstars who have inspired millions across generations, and we are connecting their stories with the creativity and imagination that are the heart of our brand,” said Playmobil CEO Bahri Kurter.

“This partnership is another step in our journey of meaningful collaborations that redefine the role of Playmobil in pop culture.”

This new licensing deal is in addition to the action figure partnership that WWE already has with Mattel.

WWE enters multi-year partnership with Seagram’s

Posted on by Joseph Currier

Beverage company Seagram’s has entered into a multi-year partnership with WWE.

As part of the deal, Seagram’s has released three alcoholic WWE-themed drinks in its Seagram’s Escapes Spiked series. The flavors are Rumble Punch, Slammin’ Blueberry, and Pineapple Powerhouse.

The partnership already began earlier this year with Sports Business Journal reporting on the details today. Seagram’s will sponsor a match at Money in the Bank on Saturday, June 7 and will also be featured on other WWE PLEs in the future.

“WWE is partnering with Montreal-based Seagram’s to launch three canned drinks, marking WWE’s first licensed ready-to-drink alcohol products,” Sports Business Journal wrote. “As part of the multi-year partnership creating the Seagram’s Escapes Spiked WWE Series, Seagram’s will receive sponsorship on prominent LED signage such as the ring skirt and ring posts, and in-show sponsored graphics during one match at Money in the Bank. Sponsorship integrations are also expected at other shows such as SummerSlam and Survivor Series. The partnership includes the launch of a custom digital content series featuring WWE talent and in-market appearances by talent at Seagram’s-sponsored events.”

Here is how Seagram’s describes the three flavors:

  • Rumble Punch: A blend of watermelon, strawberry, guava, and lemon flavors that never backs down.
  • Slammin’ Blueberry: A combo of juicy blueberry and tart lemon flavors that’s always up for another round.
  • Pineapple Powerhouse: A triple-threat flavor combo of sweet pineapple, fiery cherry, and a lime finisher.

WWE’s other alcohol partnerships include deals with Wheatley Vodka and Hulk Hogan’s Real American Beer. Wheatley Vodka is the presenting sponsor of Cody Rhodes’ “What Do You Wanna Talk About?” podcast that debuted today with Brandi Rhodes appearing as the first guest.

WWE enters into new photography partnership with Getty Images

Posted on by Joseph Currier

WWE and photography company Getty Images have entered into a business partnership.

The two sides issued a press release on Monday announcing that Getty Images has been named the “exclusive worldwide photographic licensing partner” of WWE. Getty Images will distribute photos from WWE television shows and PLEs, along with an archive of WWE photographs from the past four-plus decades.

“Getty Images will exclusively distribute and license WWE‑owned imagery for editorial and commercial uses via gettyimages.com. This includes coverage from Monday Night Raw, NXT and Friday Night SmackDown, as well as Premium Live Events, such as WrestleMania, SummerSlam, Money in the Bank and more,” the press release said.

“Additionally, never‑before‑seen WWE‑owned photographs and archival content dating back to 1980 will be available for licensing worldwide.”

Getty — which also has partnerships with sports leagues like the NBA, MLB, NHL, FIFA, and Olympics — owns a library of photos and licenses those out to organizations such as newspapers and other media companies.

“We are excited to partner with WWE to deliver high‑quality coverage of WWE’s programming and events to fans and audiences across the globe via our world‑class distribution platform,” Getty Images Vice President of Global Sport Michael Heiman said. “For 30 years, Getty Images has captured the energy of sports and entertainment, helping brands, leagues, and partners elevate with storytelling that stands out. WWE perfectly embodies the merging of sport and entertainment, and we couldn’t be more thrilled to provide our global customers with convenient access to premium WWE‑imagery all in one place.”

“WWE is committed to delivering best‑in‑class visual content 52 weeks a year and Getty Images is the perfect partner to ensure quick, targeted distribution to our devoted fans around the world,” WWE EVP of Creative Services & Photography Julie Sbuttoni added.

The announcement of this partnership comes in advance of WrestleMania 41 taking place in less than two weeks. It’s being held in Las Vegas on Saturday, April 19 and Sunday, April 20.