Week one of Gold Rush 2025 earned WWE NXT a noticeable ratings increase.
Tuesday’s NXT special averaged 650,000 viewers on The CW, an improvement of 17 percent from last week. The episode aired live from The Theater at Madison Square Garden in New York City and featured several title matches, including Jacy Jayne defeating Tatum Paxley to regain the NXT Women’s Championship.
Gold Rush drew a 0.11 rating in the 18-49 demo, which is up 57 percent from last week. In both overall viewership and the key demo, these are the best numbers for NXT since October 14.
The top-rated show on all of television on Tuesday night was ABC’s Dancing with the Stars, averaging more than seven million viewers and drawing a 1.50 rating in 18-49. There was sports competition from college basketball, the NBA, and the college football playoff rankings show.
Gold Rush will conclude next Tuesday when part two airs on The CW. Spoilers for that episode can be found here.
The chart below shows a look at NXT’s ratings over the last 11 weeks. It should be noted that Nielsen switched to its new Big Data + Panel reporting system at the start of October, which has resulted in across-the-board decreases for wrestling programming. The CW issued a statement this week calling the drops for NXT “inexplicable.”
| Date | WWE NXT 18-49 | WWE NXT total viewers |
| 9/9/2025 | 0.14 | 654,000 |
| 9/16/2025 | 0.17 | 737,000 |
| 9/23/2025 | 0.17 | 707,000 |
| 9/30/2025 | 0.10 | 572,000 |
| 10/7/2025 | 0.12 | 625,000 |
| 10/14/2025 | 0.12 | 690,000 |
| 10/21/2025 | 0.07 | 525,000 |
| 10/28/2025 | 0.07 | 527,000 |
| 11/4/2025 | 0.08 | 528,000 |
| 11/11/2025 | 0.07 | 554,000 |
| 11/18/2025 | 0.11 | 650,000 |
