Tony Khan on AEW’s future with Jazwares: ‘It’s possible there could be a change’

AEW head Tony Khan addressed the company’s future with toy manufacturer and designer Jazwares on a media call Thursday, strongly hinting toward a change down the line.

Khan was asked about his relationship with the company by our Dave Meltzer during the Ring of Honor Supercard of Honor media call after a report emerged this week that the entire AEW division of the Jazwares were laid off last Friday.

Khan said AEW has had a great relationship with Jazwares for many years, but “I do think it’s possible there could be a change and that could potentially be a positive change for AEW and the fans” before saying he couldn’t comment any further beyond what he already said.

The two sides have been working together since 2020, but rumors about issues began in September 2024 on Reddit, resulting in Jazwares Chief Brand Officer Jeremy Padawer telling Matt Cardona’s Major Wrestling Figure Podcast in a statement that “we are making AEW product in 2026.”

Update on status of AEW action figures

Amid rumors about a potential split, Jazwares has issued an official statement regarding its action figure partnership with AEW.

Rumors spread over the last few days after a Reddit insider posted that Jazwares will no longer have the AEW action figure license. Whether those rumors will ultimately prove true in the longterm remains to be seen, but Jazwares has confirmed that it will still be making new AEW products into next year.

Jazwares Chief Brand Officer Jeremy Padawer provided the Major Wrestling Figure Podcast with a statement that Matt Cardona read in a video on Tuesday.

“I think it’s fair to say you’ve talked to me and from everything you understand and I’ve said, we are making AEW product in 2026,” the statement said.

The AEW-Jazwares relationship began in 2020 as the promotion entered the action figure market for the first time. The Major Wrestling Figure Podcast did not have any information on whether the two sides will remain partners past 2026.

“Something’s up, though,” Brian Myers said. “We definitely need more answers.”

“Usually where there’s smoke, there’s fire, right? But time will tell,” Cardona added. “We do know, as far as we know, 2026 will have new AEW/Ring of Honor Jazwares product, which is a good sign.”

Jazwares — which was acquired by financial conglomerate Berkshire Hathaway in 2022 — is best known for making Squishmallows stuffed animals.

AEW part of $1 million merchandise donation to Toys for Tots

AEW, Jazwares and TBS will team up to donate $1 million worth of both AEW action figures and toys to Toys for Tots this holiday season.

Tony Schiavone made the announcement during Tuesday’s Dynamite on behalf of AEW head Tony Khan. Khan later tweeted that the 50,000 toy donation will be part of an episode of Dynamite and will be “the biggest toy giveaway in pro wrestling history.”

Jazwares is the manufacturer of AEW action figures in addition to plush toys and replica title belts while TBS (via WBD) is the weekly domestic TV home of Dynamite.

While AEW has been involved in charitable donations before, this is the first time they have made a donation of this level to Toys for Tots. They have worked with the organization in the past on a toy drive as part of the 2021 Winter is Coming event in Garland, Texas.

Via their AEW Together charitable arm, the company held a July 2023 toy drive along with Ethan Page for Big Brothers Big Sisters of the greater Hamilton (Canada) area. They also worked with Jazwares Cares on a separate July event.

AEW Unrivaled action figure collection coming this summer

AEW action figures are coming this summer.

On tonight’s AEW Dynamite, Chief Marketing and Merchandising Officer Dana Massie announced that the company is collaborating with Jazwares and Wicked Cool Toys to release their first AEW action figure collection, Unrivaled. The segment featured The Young Bucks, Cody, Brandi Rhodes and Chris Jericho taking a look at their figures. Cody’s action figure came with a slegehammer, while Chris Jericho’s toy included the AEW World championship. You can see the segment below:

The first wave, releasing this summer, will feature Chris Jericho, Cody, The Young Bucks, Kenny Omega and Jon Moxley among others. Later waves will include the likes of Brandi Rhodes, MJF, Darby Allin, Britt Baker, Hangman Page and Jurassic Express.

It was also mentioned that each wave will include limited edition and rare variants “to add chase and elation” to every release. Other items slated for this fall will include a wrestling ring and the AEW World Championship title belt.

The toy line will be shown at Jazwares’ booth at Toy Fair New York, which will run Febuary 22nd through the 26th.