Tag: aew jazwares

An entire AEW merchandise division reportedly laid off on Friday

Posted on by Jake Skudder

The relationship between AEW and Jazwares appears to have ended. According to a new report from wrestling figure collector Kyle Peterson: “Late Friday, I got word that, unfortunately, the entire AEW Jazwares team over there at Jazwares were laid off on Friday.”

Jazwares and AEW have been working together since 2020, with the initial release of the Unrivaled collection. This was first announced in February of that year and then got released officially later in 2020. There were a few different collections released, including Vault, Supreme and Unmatched.

AEW and Jazwares deal over?

We have not heard anything officially from either company regarding the toy line or whether or not AEW will be going with a different supplier going forward.

According to WrestlingFigureDatabase, there are a number of unreleased figures that never made it to full production, including:

  • Unrivaled Collection Series 13 Matt Hardy
  • Unrivaled Collection Series 14 Chuck Taylor
  • Unrivaled Collection Series 15 Jade Cargill
  • Unrivaled Collection Series 15 PAC
  • Unrivaled Collection Series 4 CM Punk

Check out the video below from Kyle Peterson where he discusses the apparent split between AEW and Jazwares:

Update on status of AEW action figures

Posted on by Joseph Currier

Amid rumors about a potential split, Jazwares has issued an official statement regarding its action figure partnership with AEW.

Rumors spread over the last few days after a Reddit insider posted that Jazwares will no longer have the AEW action figure license. Whether those rumors will ultimately prove true in the longterm remains to be seen, but Jazwares has confirmed that it will still be making new AEW products into next year.

Jazwares Chief Brand Officer Jeremy Padawer provided the Major Wrestling Figure Podcast with a statement that Matt Cardona read in a video on Tuesday.

“I think it’s fair to say you’ve talked to me and from everything you understand and I’ve said, we are making AEW product in 2026,” the statement said.

The AEW-Jazwares relationship began in 2020 as the promotion entered the action figure market for the first time. The Major Wrestling Figure Podcast did not have any information on whether the two sides will remain partners past 2026.

“Something’s up, though,” Brian Myers said. “We definitely need more answers.”

“Usually where there’s smoke, there’s fire, right? But time will tell,” Cardona added. “We do know, as far as we know, 2026 will have new AEW/Ring of Honor Jazwares product, which is a good sign.”

Jazwares — which was acquired by financial conglomerate Berkshire Hathaway in 2022 — is best known for making Squishmallows stuffed animals.