June 23, 2003 Observer Newsletter: Vince McMahon Real Sports appearance

Perhaps the biggest problem facing the pro wrestling industry is the rash of young deaths, a subject reported on frequently, largely because the deaths are so happening with more and more frequency.

There is also no easy answer to the question. The HBO “Real Sports” segment on the subject that aired on 6/24 will become a controversial story because of the reaction of Vince McMahon in the interview taped on 6/12. McMahon, going back to his first Bob Costas show form, acted threatening, made childish faces and voices and attempted to slap papers out of the hands of reporter Armen Keteyian. This would have, and did, reflect badly on the CEO of a publicly traded company when he was talking about the XFL, like with Costas. When talking about deaths of wrestlers under the age of 45 since 1997, 15 of whom worked for him during their careers, it was a televised self destruction that spoke more than the past two years of missed opportunities combined about a profession that is often sick, and is running on such a fast track, that it really doesn’t care.

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June 16, 2003 Observer Newsletter: Goldberg’s run in WWE examined, more on Freddie Blassie

We are less than three months into the Goldberg in WWE experiment and it’s doubtful many would argue that it’s been anything but a complete failure.

Even going in, I don’t know anyone who expected it to work in the long-run, even though fans were clamoring for a Goldberg vs. Brock Lesnar match, and there were potential big money dream matches with Rock and HHH that appeared to be easy money. I also didn’t know many people who thought, if done correctly, it wouldn’t work big. The scary part of this failure is that now, all excuses go out the window. The WWE creative side is worse than the WCW creative side. WCW never once had an opportunity even close to this since the first Hulk Hogan vs. Roddy Piper match, and even that in 1996, had no business being as big a deal as Goldberg’s first matches against several different opponents.

WCW, and some of this fell into their lap and wasn’t their own creation, made Goldberg into literally not just a wrestling star, but a household word.

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June 9, 2003 Observer Newsletter: Career and death of Freddie Blassie

Just weeks after the release of his autobiography and a live appearance on television to promote it, 85-year-old Fred Blassie, one of pro wrestling’s most hated and colorful characters, passed away.

Blassie passed way at 8:37 p.m. Eastern time, less than a half hour before the Raw where the announcement of his death went on the air when his internal organs finally shut down after being in a weakened condition for weeks.

He had been in the hospital in Westchester County, NY 5/19, which was a week after his Raw appearance in Philadelphia. His condition was not considered good, and wishes to pull through were mentioned on several WWE television shows last week. His kidney (his only one as he had to have the other one taken out in 1965 which at the time was thought to have ended his career) developed an infection which spread throughout his body, and caused problems with both his heart and his liver. His heart problems were the most serious.

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June 2, 2003 Observer Newsletter: Landscape of the wrestling business

There is probably nothing more impossible than trying to predict the future of a star-driven industry that has historically been both faddish and cyclical.

Nick Bockwinkel made a statement once about when he started, he had a map and put pins down where every wrestling company was based. Every year, he’d have less pins on the map. It’s almost impossible to fathom pro wrestling not being a part of American, Canadian, Mexican or Japanese culture. It seems so entrenched today. But there are so many places where it was once big, but now doesn’t exist.

If we go back to territorial history, there seemed to be the steady territories and the hotshotty territories. While everyone had their ups and downs, during the 70s, places like St. Louis (which did have a mid-70s dry spell as compared with the beginning and end of the decade) and WWWF seemed strong throughout, but most other places varied greatly.

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May 26, 2003 Observer Newsletter: WWE Judgment Day review, WM 19 buyrate

WWE had two very disappointing buy rates for Wrestlemania and Backlash, and almost assuredly a third for Judgment Day, has just produced two of the company’s worst PPV shows in years, in two successive months. It now follows with the very risky attempt at doing a singular brand PPV starting next month.

This show brought up the inevitable comparisons with WCW, and most were unfavorable even to the dying days of that product. At least with WCW, you could count on one or two very good undercard matches before the bad main event.

At Judgment Day on 5/18 at the Charlotte Coliseum, you had a Brock Lesnar vs. Big Show main event that had to exceed everyone’s expectations, but couldn’t come close to saving what had been a booking atrocity up to that point.

ust for a sobering comparison, on February 21, 1999, the WCW SuperBrawl PPV, headlined by Hulk Hogan vs. Ric Flair, drew a 1.15 buy rate, which at the time was about 455,000 buys.

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May 19, 2003 Observer Newsletter: WWE airs Miss Elizabeth 911 call, Freddie Blassie book, more

The police report filed based on a conversation with Lex Luger, as well as the 911 tape, both indicated that Elizabeth Hulette was mixing vodka and painkillers, sat down to eat, started gurgling, and then died at about 5:30 a.m. on 5/1.

The 911 tape, much of which was played on the WWE’s television show Confidential on 5/10, saw a totally panicked Luger call saying, “My girlfriend has passed out, and I can’t get her to come to

We were eating and she started gurgling. I don’t know why. Please send somebody, please.”

Luger told police Hulette drank about two glasses of vodka and took some pills for back pain. While she was sitting on the couch eating some food, she started choking. Luger claimed he picked up some napkins to try and take the food out of her mouth, and started shaking her, hoping the food would dislodge, but noticed he wasn’t breathing, and in a panic, called 911.

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May 12, 2003 Observer Newsletter: Death of Miss Elizabeth

The Lovely Elizabeth was one of the most atypical characters in the history of pro wrestling. But the demise of the woman playing the role, Elizabeth Hulette, on 5/1, was sadly, far too typical.

Hulette, 42, died at Kennestone Hospital in Marietta, GA after emergency personnel responded to a 911 call at about 5:30 a.m. saying that she wasn’t breathing. Police and the Cobb County Medical Examiner’s office will not list a cause of death until toxicology reports come back in a month, other than saying it was likely not a homicide. It is widely believed by those closest to her that she was the latest victim of an overdose, which has claimed so many wrestlers of her generation, although medical examiner Hal Bennett said that is not necessarily the case.

Larry Pfohl, 44, her boyfriend, best known as Lex Luger, was arrested later that day, not in connection with the death, but because police found large quantities of drugs at the $300,000 townhouse the two shared in Cobb County, just outside of Marietta in suburban Atlanta.

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May 5, 2003 Observer Newsletter: WWE style change, Backlash review, more

Vince McMahon held a meeting with almost all of the talent before the Backlash PPV, to emphasize what the agents and Jim Ross have been urging talent, which is a change in the style to a more mat-based, psychology oriented product.

The results are going to be more growing pains, or actually, non-growing educational pains. It is far easier to appeal to the audience with a high-flying and faster-paced product, particularly the young male demo the company covets. Switching styles is even more dangerous because the 80s wrestling audience that understands the style they are trying to implement has largely been run off. The newest audience was weaned on dangerous spots. And with the company’s economic indicators all falling, this would seem like the worst time possible for such a change. But it is largely necessary. The daredevil style of the last five years has left a legacy of both huge profits, and of crippled bodies.

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April 28, 2003 Observer Newsletter: WWE botches Goldberg debut, death of Ray Mendoza

 used to think there were very few foolproof angles in wrestling. That’s because I didn’t really comprehend the literal meaning of the term “foolproof.”

The truth is, there are none. The introduction of Bill Goldberg to WWE proved that. The key word, again, is “foolproof.” The problem with the word is underestimating just how foolish some people can be.

The role of creative in pro wrestling is to come up with ways and ideas to make fans more interested in seeing the next big wrestling match. It is very rare when something is handed to the promoter like a gift that says, “You can now print money.”

It happens every now and then. Usually it’s during a long-time promotional war that ends, which enables the match fans had thought about and dreamed about (hence the term “dream match”) to happen. The interviews are simple. You just have to go with what the fans are already thinking, hype it a little, and they’ll come because it’s already been hyped, in some cases for years, in their own minds.

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April 21, 2003 Observer Newsletter: Vince McMahon and the dismantling of territorial wrestling

From December 27, 1983, it was evident that pro wrestling was going to be changing greatly, and fast.

Hulk Hogan was the biggest star of the AWA, in the middle of a main event program with David Shults. Gene Okerlund was the company’s cult favorite TV announcer given the name “Mean Gene” by Jesse Ventura. Roddy Piper was the No. 2 singles babyface for Jim Crockett Promotions (behind traveling world champion Ric Flair). They were all in St. Louis, at the famed Chase Hotel, for a TV taping for KPLR-TV for “Wrestling at the Chase,” the longtime flagship show of the NWA. A few days earlier, nobody would have batted an eye about it. But it was not an NWA taping. The promoter of the event was Vince McMahon Jr., who had recently purchased the World Wrestling Federation from his father.

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April 14, 2003 Observer Newsletter: Kurt Angle neck surgery

Kurt Angle made the decision to go with the minimally invasive surgery techniques of Dr. Hae-Dong Jho, with an operation for his damaged neck scheduled on 4/11 in Pittsburgh.

The decision had been one of considerable controversy because it was contradictory to the diagnosis of Dr. Lloyd Youngblood, who had been the company’s go-to guy for wrestlers with neck problems. Youngblood had recommended that Angle retire, while Jho said Angle could be back in action in four to six weeks, although internally the expectations are that he won’t be back quite that quickly. No exact time frame estimate for his return can be accurately assessed until after the surgery.

Angle met with Jho again after Wrestlemania, and was leaning toward him until making the final decision a day or two later. In an article on the company’s web site, Angle cited the fact that after taking a year off for surgery from Youngblood, that a few years later, Steve Austin is in need of another neck fusion surgery.

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April 7, 2003 Observer Newsletter: WrestleMania 19 review

It may very well have been the last match in the career of Steve Austin. And despite optimism in recent days, the short-term future of Kurt Angle is still in question. But if anyone was expecting either to go out on their back, well, from a won-loss standpoint, they both did the right thing for business, so they did. But they really didn’t. Each put an effort to make their last appearance as special as possible.

Austin, 38, agreed to wrestle and was told in no uncertain terms that if he were to continue his career, everyone was flirting with disaster. It was quietly known internally before the show that Mania was going to be his unannounced retirement match. Being that this is wrestling, nothing is forever, and there is nothing more fake than an retirement, but internally, Austin and the company are going with the idea that he will never wrestle again.

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March 31, 2003 Observer Newsletter: Death of Hiromichi ‘Kodo’ Fuyuki

Hiromichi “Kodo” Fuyuki, a controversial and tragic figure in Japanese wrestling, passed away from cancer on 3/19 at the age of 42, just a few days after putting together and shooting the angle for what would have been just about the biggest match of his career.

Cancer overcame the president of the World Entertainment Wrestling promotion at 6:50 p.m. that night at Yokohama City Hospital. Within wrestling, word of his impending death had gotten around as wrestlers Kintaro Kanemura, Tetsuhiro Kuroda, Chocoball Mukai and Shinsuke Same were at the hospital every night. Shinya Hashimoto, Mitsuharu Misawa, Genichiro Tenryu, Yoshinari Ogawa, Hayabusa, Rumi Kazama and Shinobu Kandori were also among the wrestlers who came to see him on the last three days of his life.

Just before his death, his wife, Kaoru Fuyuki, called reporters at Tokyo Sports and told them he wasn’t going to last the night, and said he wanted them to shoot newspaper photos of him with his wife.

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March 24, 2003 Observer Newsletter: Goldberg signs with WWE, more

While it won’t be confirmed by either side due to confidentiality, Bill Goldberg signed his contract with WWE this week and will be debuting very shortly.

Sources close to the situation say that the belief is Goldberg signed his contract over the weekend, but WWE has asked him to keep it quiet. Others have confirmed the signature. Vince McMahon denied he had signed at the Mania press conference but given that they want it quiet, he would have had to whether true or not. More than one friend of Goldberg’s has said that Goldberg has said told them in the past week that he is going in, and point to his living in the gym over the past week to get his body back in pro wrestling cosmetic shape as quickly as possible.

It is known that internally within WWE, scenarios are being worked on for his imminent debut. It isn’t clear what the compromises regarding creativity and scheduling turned out to be, as money terms were agreed upon by both sides long ago.

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March 17, 2003 Observer Newsletter: Kurt Angle injury to lead to toned down style, more

The injury to Kurt Angle, has caused something of a continuation of what has long been an attempt to change the style within the company. Angle will be undergoing neck fusion surgery shortly.

The surgery was originally scheduled for 3/17, but is being moved to early April. The planned title change on 3/11 to Brock Lesnar in Pittsburgh didn’t happen when Angle himself asked Vince McMahon on 3/10 to allow him to do the match at Wrestlemania. Angle went to all the key parties such as Lesnar, Chris Benoit (who was to get the spot at Mania) as well as his wife to talk over his decision. McMahon was expecting that Angle would change his mind at the end, but he didn’t. The plan is for Angle to work a real match as opposed to a short gimmick oriented match, and drop the title.

Angle is expected to be out of action for a minimum of one year, getting similar surgery, from Dr. Lloyd Youngblood in San Antonio, that Terry Gerin (Rhyno), Steve Williams (Austin) and Benoit among others have recovered from and that Edge underwent on 3/10.

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