New presenting sponsor for WWE SummerSlam revealed

TKO announced on Friday that Wingstop will be a presenting sponsor for this weekend’s two-night WWE SummerSlam as part of an expanded partnership.

The restaurant chain will also “receive enhanced match sponsorships and other integrations within future premium live events, including Royal Rumble and WrestleMania.”

The partnership will continue at November’s UFC 322, expected to take place at Madison Square Garden. Wingstop branding will be featured in the Octagon and during fight week events, continuing a partnership that began last year.

Wingstop joins Minute Maid and Chase Freedom as presenting sponsors for this weekend’s SummerSlam which takes place at MetLife Stadium in East Rutherford, New Jersey, on Saturday and Sunday.

WWE SummerSlam night one (Saturday, August 2):

  • WWE World Heavyweight Champion Gunther defends against CM Punk
  • WWE Women’s Tag Team Champions Raquel Rodriguez & Roxanne Perez defend against Charlotte Flair & Alexa Bliss
  • Randy Orton & Jelly Roll vs. Drew McIntyre & Logan Paul
  • Roman Reigns & Jey Uso vs. Bron Breakker & Bronson Reed
  • WWE Women’s Champion Tiffany Stratton defends against Jade Cargill
  • Sami Zayn vs. Karrion Kross

WWE SummerSlam night two (Saturday, August 2):

  • Undisputed WWE Champion John Cena defends against Cody Rhodes in a street fight
  • WWE Intercontinental Champion Dominik Mysterio defends against AJ Styles
  • WWE United States Champion Solo Sikoa defends against Jacob Fatu in a steel cage match
  • WWE Women’s Intercontinental Champion Becky Lynch defends against Lyra Valkyria in a no DQ match (if Lynch retains, Valkyria cannot challenge for the title again while Lynch is champion)
  • WWE Women’s World Champion Naomi defends against IYO SKY and Rhea Ripley in a triple threat match
  • WWE Tag Team Champions The Wyatt Sicks defend against Motor City Machine Guns, The Street Profits, DIY, Fraxiom, and Andrade & Rey Fenix in a six-pack TLC match

WWE announces first-ever cosmetics partnership as part of Evolution

WWE is getting into the cosmetics ring, announcing their first-ever such partnership with Maybelline New York.

Announced on Thursday, the company becomes the first-ever “official cosmetics partner of WWE” and will be the presenting partner of this Sunday’s all-women’s Evolution card from Atlanta, Georgia. They will be featured in the center of the mat and will receive “a custom vignette” in addition to social media promotion.

It was not clear from the press release what form the partnership will take past this Sunday.

Maybelline New York is owned by global cosmetics giant L’Oreal who has a current day value of nearly $240 billion.

Current WWE Evolution PLE card | Sunday, July 13 | Atlanta, Georgia:

  • WWE Women’s Champion Tiffany Stratton defends against Trish Stratus
  • WWE Women’s World Champion IYO SKY defends against Rhea Ripley
  • NXT Women’s Champion Jacy Jayne defends against Jordynne Grace
  • WWE Women’s Intercontinental Champion Becky Lynch defends against Bayley and Lyra Valkyria in a three-way
  • WWE Women’s Tag Team Champions Raquel Rodriguez & Roxanne Perez defend against Charlotte Flair & Alexa Bliss, Asuka & Kairi Sane, and Sol Ruca & Zaria in a four-way
  • No holds barred: Jade Cargill vs. Naomi
  • Battle royal for a title shot at Clash in Paris — Nikki Bella, Stephanie Vaquer, Natalya, Maxxine Dupri, Nia Jax, Ivy Nile, Zelina Vega, Giulia, LAsh Legend, Izzi Dame, Tatum Paxley, Kelani Jordan, Lola Vice, Jaida Parker confirmed entrants