New presenting sponsor for WWE SummerSlam revealed

TKO announced on Friday that Wingstop will be a presenting sponsor for this weekend’s two-night WWE SummerSlam as part of an expanded partnership.

The restaurant chain will also “receive enhanced match sponsorships and other integrations within future premium live events, including Royal Rumble and WrestleMania.”

The partnership will continue at November’s UFC 322, expected to take place at Madison Square Garden. Wingstop branding will be featured in the Octagon and during fight week events, continuing a partnership that began last year.

Wingstop joins Minute Maid and Chase Freedom as presenting sponsors for this weekend’s SummerSlam which takes place at MetLife Stadium in East Rutherford, New Jersey, on Saturday and Sunday.

WWE SummerSlam night one (Saturday, August 2):

  • WWE World Heavyweight Champion Gunther defends against CM Punk
  • WWE Women’s Tag Team Champions Raquel Rodriguez & Roxanne Perez defend against Charlotte Flair & Alexa Bliss
  • Randy Orton & Jelly Roll vs. Drew McIntyre & Logan Paul
  • Roman Reigns & Jey Uso vs. Bron Breakker & Bronson Reed
  • WWE Women’s Champion Tiffany Stratton defends against Jade Cargill
  • Sami Zayn vs. Karrion Kross

WWE SummerSlam night two (Saturday, August 2):

  • Undisputed WWE Champion John Cena defends against Cody Rhodes in a street fight
  • WWE Intercontinental Champion Dominik Mysterio defends against AJ Styles
  • WWE United States Champion Solo Sikoa defends against Jacob Fatu in a steel cage match
  • WWE Women’s Intercontinental Champion Becky Lynch defends against Lyra Valkyria in a no DQ match (if Lynch retains, Valkyria cannot challenge for the title again while Lynch is champion)
  • WWE Women’s World Champion Naomi defends against IYO SKY and Rhea Ripley in a triple threat match
  • WWE Tag Team Champions The Wyatt Sicks defend against Motor City Machine Guns, The Street Profits, DIY, Fraxiom, and Andrade & Rey Fenix in a six-pack TLC match

Wingstop logo to be featured on WWE SummerSlam mat

WWE has entered into a partnership with Wingstop that will see the restaurant chain’s logo featured on the SummerSlam mat.

On Thursday, WWE issued a press release announcing Wingstop as the presenting partner of SummerSlam 2024. The sponsorship deal includes two Wingstop logos being placed on the SummerSlam corner mat. That’s in addition to the Prime logo that’s featured in the middle of the ring at every WWE PLE.

SummerSlam is taking place from Cleveland Browns Stadium this Saturday (August 3). The Associated Press notes that there will be 12 totals sponsors for the event. WWE told the AP that sponsorship revenue is up more than 60 percent from last year’s SummerSlam, which generated $7 million in sponsorship revenue.

Wingstop will also sponsor WWE’s fan kickoff event in Cleveland this Friday. Plus, the deal includes a customized Wingstop video campaign with Rey Mysterio and Braun Strowman that will air across WWE programming this summer.

Bayley and Drew McIntyre will take part in a meet and greet at the Wingstop on 439 W. Bagley Road in Berea, Ohio from noon to 2 p.m. Eastern time this Friday.

The SummerSlam main card airs live on Peacock/WWE Network starting at 7 p.m. Eastern on Saturday. Cody Rhodes vs. Solo Sikoa for the Undisputed WWE Championship is among the matches slated for the show.