Tag: snickers

Snickers & WWE 2K returning as WrestleMania 40 sponsors

Posted on by Joseph Currier

For the third straight year, Snickers and WWE 2K will be the sponsors of WrestleMania.

WWE, Mars, and Take-Two Interactive issued a press release on Thursday announcing that Snickers and WWE 2K will be the presenting sponsors of WrestleMania 40. They were also the sponsors of WrestleMania 38 in 2022 and WrestleMania 39 in 2023.

This is the ninth consecutive year that Snickers has been a WrestleMania sponsor.

The press release said:

Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world. 

Quotes from Mars, 2K, and TKO Group executives were included in the press release:

‘SNICKERS is proud to return to WrestleMania, bringing a satisfying solution to WWE fans around the world,’ said Martin Terwilliger, Marketing Vice President, Mars Wrigley. ‘We look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for WrestleMania XL, bringing fans what is sure to be one of the most exciting sporting events of 2024.’

‘While fans can relive forty years of WrestleMania in WWE 2K24, we’ll once again tag-team with SNICKERS to co-present WrestleMania XL,’ said Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K. ‘We’ll be cheering on our cover Superstars: Rallying Cody Rhodes to ‘Finish the Story,’ rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the ‘EST’ WrestleMania performance of all.’

‘WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,’ said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO.

The official release date for WWE 2K24 is Friday, March 8. Early access starts on Tuesday, March 5 for the Deluxe and Forty Years of WrestleMania editions of the game.

WrestleMania 40 is taking place from Lincoln Financial Field in Philadelphia on Saturday, April 6 and Sunday, April 7. The following matches have already been made official:

  • Undisputed WWE Universal Champion Roman Reigns defends against Cody Rhodes
  • WWE Women’s Champion IYO SKY defends against Bayley
  • Women’s World Champion Rhea Ripley defends against Becky Lynch
  • World Heavyweight Champion Seth Rollins defends against Drew McIntyre

Mars & 2K returning as co-presenting sponsors for WWE WrestleMania 39

Posted on by Ian Carey

WrestleMania will once again be sponsored by Snickers and Take-Two Interactive (2K). 

A joint statement released on Wednesday announced that for the second year in a row, Snickers and 2K will be the co-presenting sponsors for WWE’s biggest event of the year. 

“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners. SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”

“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”

“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.

Both brands will be featured on WWE programming in the lead-up to WrestleMania 39. Snickers and 2K will also be promoting the event through a “multi-platform campaign.”

2K will release WWE 2K23 on March 17, 2023, a little over two weeks ahead of WrestleMania 39 in Los Angeles. The game will be available on March 14, 2023, for those who pre-order it. 

WrestleMania 39 will take place on Saturday, April 1, 2023, and Sunday, April 2, 2023, from SoFi Stadium in Los Angeles. Confirmed matches for the show include Rhea Ripley challenging Charlotte Flair for the SmackDown Women’s Championship, Asuka challenging Bianca Belair for the Raw Women’s Championship, and Cody Rhodes challenging Roman Reigns for the Undisputed WWE Universal Championship. 

WWE announces two presenting sponsors for WrestleMania 38

Posted on by Joseph Currier

Two presenting sponsors have been announced for this year’s WrestleMania.

WWE issued a press release on Wednesday announcing that Snickers and WWE 2K22 will both be presenting partners of WrestleMania 38. The two-night event is taking place at AT&T Stadium in Arlington, Texas on Saturday, April 2 and Sunday, April 3.

WWE touted that this is the first time two brands have served as the presenting partners for WrestleMania. This will be the seventh consecutive year that Snickers has been a featured sponsor of the event.

WWE 2K22 will officially be released on March 11.

Snickers and WWE 2K22 will be the sponsors of the main event of each night of WrestleMania 38. Both brands will be showcased on Raw and SmackDown leading into WrestleMania, along with being showcased on both nights of WrestleMania and their pre-shows. They will also be featured in custom digital and social content on WWE.com and WWE’s YouTube channel.

“WrestleMania 38 in Dallas will be the most stupendous two-night WrestleMania in history, so it seemed fitting to bring together two of our longest-reigning brand partners,” said Claudine Lilien, WWE Head of Global Sales & Partnerships. “The 360-degree partnership with Snickers and WWE 2K22 will provide maximum reach with activations across our broadcast, digital and streaming assets as well as our world-renowned roster of WWE Superstars.”

“Mars is excited to continue to bring fun to WWE fans by returning as a Presenting Partner of WrestleMania, this year alongside our friends at 2K,” said Michelle Deignan, Senior Director, Mars Wrigley. “At Mars, we know the WWE fan base is passionate and hungry for more entertainment, and we look forward to giving them a solution to those moments when they are feeling out of sorts, in a way only Snickers can deliver on.”

“The WWE 2K22 team is thrilled to co-present WrestleMania alongside a fantastic — and delicious — partner in Snickers,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “We’ll all be cheering on our WWE 2K22 cover Superstar Rey Mysterio as he ‘hits different’ at The Showcase of the Immortals.”

Snickers to sponsor WWE WrestleMania 37 & WM main event

Posted on by Joseph Currier

For the sixth straight year, Snickers will be the presenting sponsor of WrestleMania.

WWE and Wrigley announced today that they’ve renewed their long-standing partnership to make Snickers the presenting sponsor of WrestleMania 37. The event is taking place at Raymond James Stadium in Tampa, Florida over two nights on Saturday, April 10 and Sunday, April 11.

The press release announcing the renewal of the partnership notes that, in a new aspect of the sponsorship, Snickers will be the presenting partner “of the WrestleMania Main Event Match, marking the first time the marquee match has ever been sponsored.” The announcement didn’t clarify whether that is for both nights of WrestleMania 37 or only one.

The agreement also includes “multiple pieces of custom video content featuring Superstars showcasing how ‘out-of-sortsness’ can be resolved with a satisfying Snickers. The spots will air in WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX, as well as during WrestleMania on Peacock, NBCUniversal’s streaming service.”

The full press release announcing the renewal of WWE and Snickers’ partnership is available below:

Wrigley and WWE today announced the renewal of their long-standing partnership, making Snickers the presenting partner of WrestleMania for the sixth consecutive year, taking place Saturday, April 10 and Sunday, April 11, 2021, at Raymond James Stadium in Tampa Bay, Florida.

The expanded agreement includes multiple pieces of custom video content featuring Superstars showcasing how ‘out-of-sortsness’ can be resolved with a satisfying Snickers. The spots will air in WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX, as well as during WrestleMania on Peacock, NBCUniversal’s streaming service. New for 2021, the partnership names Snickers the presenting partner of the WrestleMania Main Event Match, marking the first time the marquee match has ever been sponsored.  

‘After an unpredictable year, we’re excited to bring fans some better moments by returning as the presenting sponsor of WrestleMania,’ said Michelle Deignan, Senior Director, Snickers. ‘We know the passionate WWE fan base is hungry for some entertainment, and we look forward to sharing those satisfying moments for the sixth year in a row.’

‘We are proud to expand our partnership with Mars Wrigley and& incorporate the larger-than-life personalities of WWE Superstars into Snickers’ popular campaign,’ said Stephanie McMahon, WWE Chief Brand Officer. ‘Our long-term partnership perfectly encapsulates WWE’s 360-degree approach to activation and allows Snickers to leverage our global events and massive digital and social scale together with world-renowned talent.’

The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. Additionally, for the fourth consecutive year, Snickers has released limited-edition Hunger Bars featuring familiar taglines of WWE Superstars Roman Reigns, Charlotte Flair, Sasha Banks, Alexa Bliss and The Miz. The bars will be on-shelf at Dollar General stores beginning in mid-March and available while supplies last. 

WWE is coordinating with local partners and government officials regarding COVID-19 precautions and will announce ticket availability and safety protocols for WrestleMania 37 in the coming weeks. Information on additional WrestleMania Week events is forthcoming.

Snickers returning as presenting sponsor for WWE WrestleMania 36

Posted on by Joseph Currier

Snickers is again partnering with WWE for this year’s WrestleMania.

WWE and Mars, Incorporated have announced “an expansion of their long-standing partnership for 2020 in which Snickers will once again serve as the exclusive presenting partner of WrestleMania.” This is the fifth straight year that Snickers has been the presenting sponsor for the event.

The partnership will include WWE wrestlers taking part in Snickers’ new “Fix the World” ad campaign. There will be three custom commercials produced. The first will air on the March 23 episode of Raw, the second will air on the March 27 episode of SmackDown, and the third will air during WrestleMania 36.

WrestleMania is taking place at Raymond James Stadium in Tampa, Florida on April 5.

Snickers will also be a promotional partner for Extreme Rules in July, while Skittles will be the presenting partner for October’s Hell in a Cell pay-per-view.

The full press release from WWE and Mars, Incorporated is available below:

Mars, Incorporated and WWE today announced an expansion of their long-standing partnership for 2020 in which Snickers will once again serve as the exclusive presenting partner of WrestleMania, one of the largest sports and entertainment events in the world. The partnership marks the brand’s fifth consecutive year as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and will stream live around the world at 7 p.m. ET on the award-winning WWE Network.

The expanded partnership will include three pieces of custom creative, featuring WWE Superstars promoting the new Snickers ‘Fix the World’ campaign. In the videos, the Superstars find their unique daily annoyances are solved after Snickers has fixed the world. The spots will air in WWE’s flagship TV programs beginning March 23 during Monday Night Raw on USA Network and March 27 during Friday Night SmackDown on FOX. The third spot will air during WrestleMania on WWE Network. 

‘Our partnership has historically shown the power of Snickers to satisfy when WWE Superstars are hungry, and now we’re taking it to the next level by fixing things in their daily lives that are out of sorts,’ said Josh Olken, Brand Director, Snickers. ‘We’re excited to be back for the fifth year as the presenting sponsor of WrestleMania as we find new and relevant ways to provide satisfaction to the WWE’s passionate fan base.’

‘We are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the popular Snickers campaign,’ said John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships. ‘Our long-term partnership illustrates WWE’s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.’

The partnership includes Snickers brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival at the Tampa Convention Center, plus custom digital and social content sponsorships on WWE.com and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. Snickers will also serve as a promotional partner of WWE’s Extreme Rules pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE Snickers bars. The bars will be available mid-March through mid-April, while supplies last.

WWE’s expanded partnership with Mars will also highlight Skittles as the presenting partner of WWE’s Hell in a Cell pay-per-view event in October 2020. Skittles will be prominently featured as part of cross-platform media assets promoting WWE Hell in a Cell and will collaborate with WWE on production of a co-branded custom integration that will air in the telecast. Additional partnership activations will be unveiled in the coming months.