Tag: 2k

Mars & 2K returning as co-presenting sponsors for WWE WrestleMania 39

Posted on by Ian Carey

WrestleMania will once again be sponsored by Snickers and Take-Two Interactive (2K). 

A joint statement released on Wednesday announced that for the second year in a row, Snickers and 2K will be the co-presenting sponsors for WWE’s biggest event of the year. 

“The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, Director of Media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners. SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”

“We’re excited to come back even stronger and co-present WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest event of the year,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS head-to-head and provide fans with engaging content leading up to the main event matches.”

“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE Senior Vice President of Global Sales and Partnerships.

Both brands will be featured on WWE programming in the lead-up to WrestleMania 39. Snickers and 2K will also be promoting the event through a “multi-platform campaign.”

2K will release WWE 2K23 on March 17, 2023, a little over two weeks ahead of WrestleMania 39 in Los Angeles. The game will be available on March 14, 2023, for those who pre-order it. 

WrestleMania 39 will take place on Saturday, April 1, 2023, and Sunday, April 2, 2023, from SoFi Stadium in Los Angeles. Confirmed matches for the show include Rhea Ripley challenging Charlotte Flair for the SmackDown Women’s Championship, Asuka challenging Bianca Belair for the Raw Women’s Championship, and Cody Rhodes challenging Roman Reigns for the Undisputed WWE Universal Championship. 

WWE 2K22 video game officially announced

Posted on by Bryan Rose

WWE 2K22, the next entry in the long-running WWE video game franchise, was shown tonight during WrestleMania 37.

Prior to the Shane McMahon-Braun Strowman steel cage match, a brief video aired showing Rey Mysterio putting on his mask. In-game footage was shown of a match between Rey Mysterio and Cesaro. The video then ended with the tagline “it hits different”. No release date was given other than it was coming soon. You can see the trailer below:

https://www.youtube.com/watch?v=-X1fufate4Y

“#WWE2K22,” WWE Games wrote on social media following the reveal. “It Hits Different More info soon… stay tuned.”

Usually an annual release, 2K Games did not release a new entry in the WWE 2K series last year. Instead, they released WWE Battlegrounds, which featured more arcade-style gameplay and also had destructible environments.

The previous game in the 2K series, WWE 2K20, was released in October 2019 to dismal reviews, with the PlayStation 4 version of the game averaging 43% on Metacritic.

Kurt Angle revealed as pre-order bonus character for WWE 2K18

Posted on by Bryan Rose

The announcement came before even 2K Sports expected it, but Kurt Angle is the official pre-order bonus character for the WWE 2K18 video game.

Angle himself announced the news on Twitter earlier this afternoon. He had posted the information early, originally using artwork ripped from speculative YouTube videos. He then confirmed the information a few hours later, using official artwork from 2K.

The WWEGames Twitter account responded by writing, “We now know what it feels like to be hit with an Angle Slam. But it’s true! @RealKurtAngle is the #WWE2K18 pre-order Superstar!”

The trailer introducing Angle as the pre-order playable bonus character will air on the July 10th episode of Raw. The game will be released for the Xbox One and PlayStation 4 consoles on October 17th.

Dave Meltzer wrote in the Observer last week that Angle was expected to be included as the pre-order bonus this year, while mentioning The Undertaker as another viable option. In recent years, Sting, Goldberg, and The Ultimate Warrior have been as picked pre-order exclusives by 2K.

Angle was this year’s pick even before his return, but unlike with past options, this wasn’t a case where 2K first made a deal with Angle and that led to him coming back to WWE.