February 10, 2003 Observer Newsletter: Steve Austin WWE Magazine interview, WWE buying ECW rights

The much ballyhooed Steve Austin story in the WWE’s Raw magazine turned out to be exactly what you’d expect from the company that gave you Confidential, a peak inside, combined with working a storyline.

Austin gave what appeared to be his legitimate reasons for being frustrated, dating back to Wrestlemania X-7. But the only names he specifically targeted with being upset with were Rock and HHH, his two most likely next opponents in what were clearly attempts to make people think his heat with them was legit while building up their program. It was nothing less, or more, than what you’d expect. It was a brilliant promotional move by the company, to jump-start sales to their magazine with an interview they can likely put on Confidential later, and use on television as well to build his return. The magazine article said he would return to the company, but claimed “I’m not 100 percent sure I‘d like to get back in the ring,” which is clearly storyline.

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October 22, 2001 Observer Newsletter: WWF losing fans over 30, tons of news

The World Wrestling Federation needs to, now, commission a study of why they and wrestling in general are losing the over-30 audience so rapidly. This goes against the company thought process, because despite what may be said publicly, the company’s target age group and strongest demo per capita is Males 12-24. However, the age group that is losing interest in wrestling the fastest is those over the age of 30, who make up the vast majority television viewership for most programs (average viewership age of most network hit shows is early 40s), and are traditionally the most loyal fans.

When wrestling peaked in late 1998 and early 1999, there were just under six million viewers over the age of 30 watching every Monday night. At that point, WWF was winning the ratings, but within that age group, WCW had a slight lead and it was still a dogfight for that group as late as 2000.

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Left My Wallet: ECW’s Joel Gertner talks All In, Starrcast, and more

Image: Miami Herald/Jim Varsallone

Well, well, weeeeeeelllllll, ‘Left My Wallet’ returns with a new episode featuring ECW original and “The Quintessential Stud Muffin” himself, Joel Gertner!

Joel and I talk on a myriad of subjects including his fandom of the Jacksonville Jaguars, growing up in the 80s, being a Mets fan, collecting baseball cards, game shows, our Polish heritage, and what it was like being the sports director for his radio station at Cornell University.

We also touch on the healthy state of wrestling, his weekend at Starcast and All In, his MXW promotion, and we even re-enact an old Pipers Pit where we end up singing a duet of ‘Melody of Love’. (Yes, you read that correct!)

Only here can you here such an eclectic mix of topics, so as we get ready for the first full Sunday slate of NFL games, take a listen and enjoy myself and Joel bounce around the NFL, pop culture, wrestling, and the ’80’s.

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August 6, 2001 Wrestling Observer Newsletter: WCW purchase price revealed

The actual purchase price of World Championship Wrestling from Time Warner was $2.5 million according to figures released this week by WWFE in its annual Securities and Exchange Commission filing.

Much of the material in the report just broke down in more detail the previous annual earnings report released by the company (7/9 Observer, which reported the total expense of the purchase at less than $4.5 million). But in breaking things down into more detail, WWFE listed $2.5 million at the purchase price for the trademarks, some contracts and videotape library of WCW and another $1.8 million in costs to the company in the negotiations.

The WWF actually spent less money on buying their rivals than the $2.9 million it spent on an NHRA race car or the money it spent annually just for the travel of the inner circle to and from television tapings in the private jet.

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July 30, 2001 Wrestling Observer Newsletter: WWF Invasion reviewed, more

Just a few weeks ago, the World Wrestling Federation appeared to be on its way down. Bad booking, lack of making fresh stars, all the usual reasons. Then, as pro wrestling shows, the right angle can turn it all around.

The Invasion PPV on 7/22 from the Gund Arena in Cleveland appears to have been a major success based on three things happening, 1) ECW was injected into the interpromotional angle; 2) The booking of the interpromotional angle, once head writer Stephanie McMahon and Paul Heyman was involved as characters, suddenly got inspired; and 3) They gave the fans what they wanted. The Steve Austin that sold tickets. Preliminary indicators, such as attendance at the Famous Players theaters in Canada as compared with usual shows, volume of feedback, and television ratings from 7/23 (5.35 rating, best number since 4/9), are all positive signs of a turnaround.

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July 23, 2001 Wrestling Observer Newsletter: Death of Terry Gordy, more

Few details are available in the death of Terry “Bam Bam” Gordy, a man who was considered the best big man in the sport before a series of drug overdoses ruined a promising career in his prime.

Gordy was found dead by his girlfriend at his home in Rossville, GA, near Chattanooga, on the morning on 7/16 from a heart attack. One of the 1980s biggest stars, had it not been for his career at the top ending at the age of 32 so abruptly, Gordy would have been a sure Hall of Famer and considered right at the top of any list of the best working big men in the history of the business. He was only 40 at the time of his death. The cause of the heart attack was not released pending an autopsy.

Gordy, best known in the United States for his days with the Freebirds, but also had a second more lucrative career as one of the main event regulars spanning two glory eras over a ten year period for All Japan Pro Wrestling, from the era of the Funks and Bruiser Brody, to the Jumbo Tsuruta and Tenryu era, and finally, being one of the two top foreign wrestlers in Japan when Mitsuharu Misawa, Kenta Kobashi and Toshiaki Kawada elevated in-ring wrestling to new levels.

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July 16, 2001 Wrestling Observer Newsletter: ECW joins the invasion, more

One of the most amazing weeks in pro wrestling history saw the World Wrestling Federation abandon nearly all its plans and re-create Extreme Championship Wrestling from the ashes in a story that, truth be told, in hindsight looks like the single greatest case of manipulation in the modern history of pro wrestling.

The formation of ECW was decided upon, although there were moves and hints to do so for some time, late last week after the realization that the current plans as they were laid out were going to be a disaster due to the reaction to the so-called WCW matches at last week’s television tapings in Tacoma.

The basic plan, much of which has been outlined here for weeks, was for WCW to get a few weeks of television exposure building a feud with WWF for a series of interpromotional matches at the 7/22 Invasion PPV in Cleveland. It would be a one-time deal and the feud would end with the PPV.

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April 16, 2001 Wrestling Observer Newsletter: Wrestlemania X7 shatters records

While there are no final figures in, there is little doubt that Wrestlemania X-Seven from 4/1 at the Reliant Astrodome in Houston was the biggest revenue producing event in the history of pro wrestling.

At press time there was no estimate regarding PPV internally sent out within Titan Sports, but the earliest company projections show a major increase over last year’s record breaking 824,000 buys. The latest projections by the company were in the neighborhood of a 2.4 percent buy rate and one million total buys, which cable industry sources indicate a similar range.

From a buy rate standpoint, it would be the best buy rate a pro wrestling PPV show has done in the U.S. since SummerSlam of 1991, at a time when PPV was still in its infancy, fewer homes were hooked up, and buy rates across the board were far larger.

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March 19, 2001 Wrestling Observer Newsletter: The questionable future of WCW

There are many questions, and few answers, as it regards the future of World Championship Wrestling.

At press time, eerily similar to ECW just two plus months ago, there are only three shows remaining on the books, the Greed PPV show on 3/18 in Jacksonville, Nitro the next night in Gainesville, FL and the annual Spring Breakout Nitro on 3/26 in Panama City, FL.

Everything else is speculation. There are no shows scheduled for April and nobody seems to have an answer as to what will air in the wrestling time slots on Monday and Wednesday night on TNT and TBS. While there were plans for a 5/6 PPV show from Las Vegas and at one point Eric Bischoff was targeting that show as a major spectacular bringing in a lot of new talent, all previous target dates have been changed because the sale hasn’t gone through and Bischoff doesn’t have the full power to execute his plans and make his changes.

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March 12, 2001 Wrestling Observer Newsletter: Future of WCW and ECW

We are clearly in a transitional period for pro wrestling in the United States, and a dangerous transition at that.

The big stories of the first few months of 2001 were the chickens coming home to roost of the huge money losses of 2000–the official folding and impending bankruptcy of ECW, which may be announced before you read this but even if it hasn’t been is an inevitability, and the sale of WCW, which may not be exactly smooth sailing but is still expected to go through. Even if the sale goes through before you read this (and it appears it will be at the earliest a week or so later), it leaves a world of question marks for its future. And like while following the fortunes of ECW and WCW last year, the questions, like for virtually the last year, really aren’t about now. They are about one year from now and where this business is headed if and when it stabilizes..

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January 22, 2001 Wrestling Observer Newsletter: Fusient Media to buy WCW, sale of UFC, more

After nearly a full year of various rumors, negotiations, and several near finalized deals, the sale of World Championship Wrestling by Time Warner to Fusient Media Ventures was officially announced on 1/11, literally hours before the announcement that the final step of the Time Warner/AOL merger had been cleared.

Fusient Media Ventures, a one-year-old company headed by Brian Bedol and Stephen Greenberg, who are best known for starting up the Classic Sports Network, and then selling it to ESPN where it became ESPN Classics, for $175 million, is the parent company. The company, with offices in New York and Los Angeles, is an incubator type company that raises capital for media investments. The actual sale is expected to go through in 30 to 60 days, at which point the names of the various investors will likely be revealed. Change is expected to be gradual until the time the sale is finalized. Nevertheless, even days later, it was clear there was a greater emphasis placed on the cruiserweight division and on having a strong in-ring product with less run-ins, tables, garbage matches, and elimination of swearing as wrestlers were told specifically words like damn, hell and ass are no longer to be uttered on broadcasts.

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January 15, 2001 Wrestling Observer Newsletter: 2000 Year End Awards, final ECW PPV reviewed, plus tons of news

In what may have been the swan song of the promotion, ECW promised a “holy shit” surprise, which prompted debates over methods of promotion today as well as if there is any future left with the company in the wake of losing its New York television, cancelling next month’s PPV and not even producing a new TV show in the go-home week before a PPV show.

Guilty as Charged on 1/7 before a sellout crowd of 2,500 fans at the Hammerstein Ballroom in New York was the usual ECW show. It came across, with the exception of the return of Rob Van Dam, as more of a regular house show than anything special on PPV. Everyone worked hard. There were some booking holes that were gigantic (if Francine won’t sleep with Corino or Credible unless they are wearing the belt, why is, at the end of the show, she sleeping with both of them when they both failed to win the belt?) but good or bad, and it was more good than bad, that news paled in comparison to the big news.

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January 8, 2001 Wrestling Observer Newsletter: Paul Heyman considering selling ECW, more on Wrestler of the Year, more

Citing a number of factors, including the enormous pressure he’s been under over the past year, the large company debt and what he sees as the future landscape of the business, Paul Heyman said he was in serious negotiations to sell either a majority share or all of Extreme Championship Wrestling.

Heyman, who said his views have changed greatly over the past three months, said that he’s recognized the company, at the size it currently is or even in the shape it was, couldn’t survive the rapidly changing pro wrestling landscape, saying it’s a world of big boys and the independent operator simply can’t compete.

Heyman, who had talked as recently as a few weeks ago about scaling down the company, cutting back on payroll and running a regional promotion, said the economics of doing what would amount to old-school territorial wrestling don’t work today because of the rising costs of television.

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January 1, 2001 Wrestling Observer Newsletter: Candidates for Wrestler of the Year, Sakuraba defeats another Gracie, more

For a year that, with the exception of the success of the WWF, was hardly a banner year for the business, there is actually no shortage of candidates for Wrestler of the Year.

The Observer awards balloting results will be announced here in two weeks, but before hand, I wanted to run down a list of the top qualifiers with my own comments on them.

Kurt Angle – Angle finished an incredible year as the WWF champion and arguably the most improved performer both in and out of the ring in the industry. It was only November of 1999 when Angle debuted on WWF television, playing the geeky 70s babyface role that is more of a heel today, with his only wrestling experience in Memphis where he was a strong rookie in the ring, but they actually often gave him a manager (Brandon Baxter) to do his interviews, which were considered a weakness.

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December 11, 2000 Wrestling Observer Newsletter: ECW Massacre on 34th Street review, WWF Rebellion, more

Amidst rumors of the company being down for the count, Extreme Championship Wrestling put on a strong PPV show on 12/3, but more importantly, everyone was paid for one pay period (meaning everyone is now five weeks behind in pay). Nobody quit the promotion, which some had talked about doing if they weren’t paid again.

The morale, which rises and falls based on whether or not the checks come, was said to be better coming out of the show. This was partially due to what most considered a strong show as well as Paul Heyman telling the wrestlers after the show about three shows in January including a 1/7 PPV date at the same Hammerstein Ballroom, which he is looking at making the home base of the company, and two sold shows to local promoters on 1/12 in Poplar Bluff, MO and 1/13 in Pine Bluff, AR.

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