Updates on AEW & WBD TV rights renewal negotiations, potential per year figures

In this week’s Wrestling Observer Newsletter, Dave Meltzer provided some further insight into the financial terms being discussed in the current AEW and WBD TV rights renewal negotiations — ones that would make the company profitable if they can get them.

Meltzer wrote that the per-year figures being discussed “are said to be considerably more than the estimated $110 million per year, or slightly more, that would in theory take the company into profitable range. There is talk of figures being between 50% above (and as much as nearly double) the current number said to be already on the table. The latter figure in particular would open up the potential of tens of millions more annually for talent acquisitions and other expansions in the budget.”

Both sides are still negotiating as of now.

In January 2020, AEW’s existing deal with WBD was extended for four years at $175 million total which included the addition of Rampage. WBD later picked up a one-year extension that will take the relationship through the end of this year. It’s assumed AEW got more money with the addition of Collision last June, but it’s unknown publicly by how much.

The new TV rights negotiations include streaming rights which are currently not available domestically. However, Meltzer stated that the talks are not serious when it comes to an outright purchase of pay-per-view distribution rights like WWE and Peacock with their PLEs or that UFC has with ESPN.

Puck’s Matt Belloni reported this past week that AEW head Tony Khan was disappointed with WBD’s initial offer — a statement that AEW denied on the same day. He also reported the exclusive negotiating window with WBD ends in July with Meltzer reporting that it’s “coming up in several weeks.”

Report: Tony Khan disappointed with current WBD offer for AEW TV rights renewal

After months of speculation, there is some new insight into the current AEW/Warner Bros. Discovery TV rights renewal talks: some of which that has AEW head Tony Khan reportedly not thrilled with the current offer.

As part of his weekly subscriber newsletter, Puck’s Matt Belloni (former of The Hollywood Reporter) reported that WBD head David Zaslav and TNT Sports head Luis Silberwasser want to retain AEW Dynamite, Collision and Rampage.

However, Belloni writes, “…the clock is ticking. I’m told the exclusive window closes in July, and AEW leader Tony Khan is said to be disappointed with the offer currently on the table. Khan also surely knows that Zaz losing the NBA would give AEW more leverage, even though the money to re-up AEW is a mere drop in the NBA bucket. If the window closes without a deal, others could swoop in for those rights, as Comcast has done with the NBA. (Extra awkward because WBD is said to own a stake in the league.)”

He went on to speculate that he’s unsure of how attractive AEW is to other platforms, given only non-WWE partners can be in on potential bidding. He also said AEW provides “reliable programming” and that if Zaslav loses both NBA and AEW TV rights, that could cause more damage in WBD’s deals with cable providers.

Khan has been quiet about anything to do with the rights renewal talks, only to say that the negotiating window is up soon while continuing to speak positively about both WBD and Zaslav in addition to the marketplace for AEW rights if it gets there.

The deal between AEW and WBD is believed to be up at the end of this year.