AEW All In Texas actual attendance revealed, state reimbursement reduced

A lower than expected turnout for July’s AEW All In from Arlington, Texas’ Globe Life Field will result in the company getting a reduced reimbursement from the state.

The news comes from public records obtained by Wrestlenomics that revealed the actual turnstile count (aka tickets scanned for those coming into the venue) at 21,973 which included 274 suite tickets out of 678 that were actually sold. Actual attendance in the venue was listed at 23,759 according to the documentation. While not specified, the difference could be arena workers and other personnel.

The total amount of tickets sold & distributed was not provided in the records. WrestleTix had previously estimated 27,245 as total distributed. Following the event, AEW head Tony Khan had said he thought the attendance was at nearly 29,000. In pre-show media, he said that All In was nearing the $3 million mark in gate revenue.

Why that scan count matters is the Texas Event Trust Fund which uses both state and local funding to help cover expenses for certain events coming into the state. AEW was set to receive $1 million in pre-approved funding based on a February estimated attendance of 33,490 with 32,500 of those being fans.

Arlington City Manager Trey Yelverton confirmed to Wrestlenomics in the report that AEW would end up receiving “around $700,000 in reimbursements” toward All In costs.

In the past, WWE has also received reimbursement from the same fund for events like WrestleMania.

Another interesting note from the full Wrestlenomics report had nearly 6300 fans coming to All In from outside Texas with just over 4600 fans coming from outside the Dallas/Arlington market. The residences of nearly 5300 fans could not be determined.

Additionally, documentation showed that there was originally both NJPW and CMLL events planned for All In week in addition to a Chris Jericho/Fozzy/Swerve Strickland combo concert that never happened.

AEW All In to set non-WWE North American records

With just over two weeks to go, July’s AEW All In: Texas has already set one non-WWE North American with another right behind it.

In this week’s Wrestling Observer Newsletter, Dave Meltzer reported that the Saturday, July 12th pay-per-view from Globe Life Field in Arlington is currently around a $2.5 million gate with 19,000 paid tickets out — a non-WWE North American record gate record and a record for the largest paid attendance for a non-WWE PPV show ever in North America.

The gate has already exceeded June 2023’s AEW x NJPW Forbidden Door in Toronto, Canada, which brought in $1.25 million which Meltzer said was already the largest non-WWE wrestling gate ever in North America.

It is also shouting distance from becoming the largest non-WWE attendance for a PPV in North American history. The record is currently held by WCW Slamboree in May 1999 which drew 20,516 at the TWA Dome (now The Dome at America’s Center) in St. Louis, Missouri.

Regardless of where the gate ends up, it will be the third-largest in AEW history, trailing 2023’s All In from Wembley Stadium ($10 million) and 2024’s All In from Wembley Stadium (over $6 million).

JNPO: AEW Q3 business review with Wrestlenomics’ Brandon Thurston

After three months, Josh Nason’s Punch-Out returns with a look back at some AEW business with WrestlenomicsBrandon Thurston as part of our quarterly series, formerly known as the investors call.

Brandon and I spend an hour going over all the big happenings on the business side of the house from July through September which included:

  • The announcement of the new TV rights deal with WBD and our thoughts a few months later
  • Several new stadium shows announced for 2025 including All In and Grand Slam
  • 27 live events
  • Ratings trends
  • Quotable quotes
  • Brandon’s skepticism as to how AEW can grow…and lots more.

You can also get an exclusive PDF breaking down a lot of the numbers we talk about (and some we didn’t) with a $5 sub to Wrestlenomics.

This is the gateway to my annual pro wrestling year in review series which kicks off next week. 12 months, 12 episodes, 12 different guests going over everything you remember and a lot of stuff you forgot.

Click here to listen

AEW All In turnstile count revealed by local government

Image: Wembley Stadium

The amount of people who entered last month’s AEW All In through the turnstiles has been revealed by the Brent Council, the governing body of Wembley, England.

First reported and obtained by Wrestlenomics, 46,476 people passed through the turnstiles. There was no breakdown of paid vs. complimentary tickets within that number.

AEW has yet to announce a formal attendance number for their second visit to Wembley Stadium other than company owner Tony Khan posting on X days later that the event had over “50k tickets sold.”

Khan had touted last year that the show drew over $10 million, but did not publicly report any revenue for this year’s show. Dave Meltzer had previously reported in the Wrestling Observer Newsletter that the gate was expected to be over $6 million.

The focus on the paid ticket number vs. a total distributed number is consistent with last year’s sole announcement of 81,035 paid for the inaugural Wembley show. Last year’s turnstile count was 72,265.

WrestleTix estimated distributed tickets for this year’s show at 53,393.

Wrestling Observer Live: Paul Roma on Vince McMahon notes, AEW attendance issues, RAW

Wrestling Observer Live with Bryan Alvarez and Mike Sempervive is back with tons to talk about including the latest on the Vince McMahon scandal, Paul Roma’s memories from the 80s and 90s, AEW TV taping business and how to try to increase attendance, RAW notes, WrestleMania and more. A fun show as always so check it out~!

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Tony Khan: AEW All In holds record for ‘most paid fans ever’ at wrestling event

This post has been updated.

AEW head Tony Khan took to Twitter Sunday to proclaim that Sunday’s All In from London’s Wembley Stadium is now the record holder for “the most paid fans ever at any pro wrestling event.”

During the show, the attendance was announced as 81,035 which they referred to as “a new worldwide record for a pro wrestling event.”

Ticket revenue for Sunday’s event was previously said to be “in the neighborhood” of $10 million earlier this week. 

The number will undoubtedly come with some dispute from WWE who traditionally announces total attendance and not a breakdown of paid vs. comped tickets. One example Thurston noted is that he is confident sold tickets for 2016’s WrestleMania 32 fell between 78,000 and 83,000.

On this past Tuesday’s pre-All In media call, Khan was non-committal at providing an audit of the show to quell any controversy that would be bound to arise after the show.