Adam Cole vs. MJF for Dynamite diamond ring official for AEW Worlds End

Former friends and blood rivals MJF and Adam Cole will finally square off one-on-one at this month’s Worlds End pay-per-view.

The match was made official during Wednesday’s Dynamite when Cole defeated Kyle O’Reilly in an eliminator match to face MJF who currently holds the Dynamite diamond ring. A shot at the ring is put up annually in a December battle royal where the two remaining wrestlers square off in a singles match the next week.

MJF, who is the only person to hold the ring since its creation in 2019, tried to get involved by attacking Cole but got superkicked instead. Cole then was able to roll up O’Reilly for the victory. MJF then ran away through the crowd in frustration as Cole tried to run after him.

It’s the latest chapter in a storyline that began with their 30-minute draw in a then-World title match on a June 2023 Dynamite, continued with their unexpected union in a blind draw eliminator tag team tournament in the summer of 2023, and continued well through the first All In from London where MJF successfully defended the title against Cole in the main event.

The two have been on a collision course since Cole played a part in MJF losing the AEW World title to Samoa Joe at last year’s Worlds End. Cole was then revealed as the Devil character and further attacked MJF to put him out of action in storyline until May’s Double or Nothing. MJF made his surprise return, low blowing Cole and sending him slinking away. He would return from his own injury months later with their babyface/heel characters flipped around.

Here’s the current card for Worlds End:

  • AEW World Champion Jon Moxley defends against Hangman Page, Jay White & Orange Cassidy
  • AEW Continental Classic semifinals & finals
  • MJF defends the Dynamite diamond ring against Adam Cole

Adam Cole: Continuing the MJF story after my return was the right call

Image: AEW

Despite some online criticism about how things have gone with it thus far, Adam Cole said he is confident that continuing his storyline feud after his return from injury with former AEW World Champion MJF was the right thing to do.

Speaking on a podcast that dropped several days ago, Cole said, “I’m confident in what we’re going to bring to the table. I’m confident in what we’re going to do, and I do think that us continuing this story with me coming back from injury was the right call. I do.”

Cole missed an entire year of in-ring action due to a severe freak ankle injury suffered during Grand Slam Dynamite in September 2023. He eventually returned as a heel, revealing himself as The Devil character at Worlds End in December 2023 after helping cost MJF the AEW World title.

Cole remained on TV with the Undisputed Kingdom but then disappeared again when MJF made his return at this past May’s Double or Nothing, kicking Cole low and unceremoniously sending him packing. MJF then reverted to his old heel character and when Cole made his surprise return to run off MJF at October’s WrestleDream, he then reverted to being a babyface.

He feels they “kind of caught lightning in a bottle” for the stretch in which he and MJF became an unlikely tag team and main evented the first-ever AEW version of All In at Wembley Stadium. Because of everything that has happened, he thinks their story “needs a definitive conclusion.”

“I feel like it’s fair to the angle. It’s fair to the program that, coming back from injury, that’s exactly what I’m hopping into. Of course, you want to make as many people happy as possible. Then, sometimes too with stories, it takes a little bit to get back to where you were because a lot of the stuff that we did was very slow burn,” he said.

MJF will return to action on Saturday’s Full Gear against Cole ally Roderick Strong as he accomplished three straight wins before Cole did, giving him the first crack at their shared enemy. As of this writing, Cole hasn’t been announced for the show with a great likelihood he appears at some point during the match.