Tag: yes chant

When he tried to trademark his “Yes!” chant, Bryan Danielson got “some sort of legal letter” from WWE opposing the filing.

Danielson applied to trademark the term “Yes! Yes! Yes!” on July 29. In an interview with Luke James Chats that was conducted in August, Danielson says he received an email from WWE after the filing claiming that he was infringing on their intellectual property.

“Well, so, it’s weird. I applied for it, but then I got — it wasn’t necessarily a cease and desist, I got some sort of legal letter from WWE [laughs],” Danielson said. “It’s really weird because my manager just texted me and said like, ‘Hey, this thing is available. Do you want to get it?’ And I was like, ‘How much does it cost?’ And it wasn’t that much. And I was like, ‘Ok, sure.’ And then shortly after that I got an email from WWE saying like, ‘Oh, this is infringing on this or that or whatever.’ And I’m like, ‘Dude, I’m not trying to sell anybody anything.’ Yeah, I just do my thing.”

Danielson initially stayed away from encouraging the “Yes!” chant after leaving WWE for AEW in 2021, but he’s been doing the chant more as of late. The chant was part of his rise to superstardom in WWE in the 2010s.

This Saturday, Danielson has an AEW World Championship defense against Jack Perry at All Out. Danielson won the title from Swerve Strickland in a title vs. career match last month at All In. Danielson is still winding down his full-time career in the ring and will step away from full-time competition when he loses the AEW World Championship.

AEW star Bryan Danielson has applied for a trademark related to his iconic “Yes!” chant.

On July 29, Danielson filed to trademark the term “Yes! Yes! Yes!” The filing is related to the following goods and services:

Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services

The trademark application comes in advance of Danielson challenging Swerve Strickland for the AEW World Championship at All In next month. Danielson earned the title shot by winning AEW’s Owen Hart Foundation Tournament.

Wembley Stadium in London is hosting All In on Sunday, August 25.

Danielson is currently competing in his final year as a full time in-ring wrestler, but Tony Khan has said that he knows Danielson plans to stay with AEW for a long time going forward. Danielson contributes to AEW both behind the scenes and in the ring.

The “Yes!” chant was part of Danielson’s rise to superstardom in WWE. After joining AEW in 2021, he initially stayed away from encouraging the chant but has since done it some.