Tag: WWE social media

While social media can feel overwhelming when it comes to opinions on pro wrestling, WWE president Nick Khan doesn’t let what he hears bother him.

Speaking at the National Association of Broadcasters event in Las Vegas on Wednesday, Khan was asked about the effect and influence of social media voices on the WWE product.

“As much as we listen to our audience, we won’t listen to social media and respond. We think it’s a small percentage of voices who have a big microphone or megaphone in front of them. It’s a mistake to respond to your business based off of that. You’ve got to base it off your gut and the results,” Khan said.

An excellent wide ranging conversation on the @WWE’s business with @TripleH and Nick Khan. Here they are discussing their programming approach and the importance of connecting with families. More covered in the article below.https://t.co/lzYpoSb6go pic.twitter.com/LIN27AQd8A
— Barrett Media (@Barrett_Media) April 9, 2025

He added that for WWE, they program for all 50 states and the world, especially with their new Netflix deal.

“What do people like? They like dramas. They like conflict. They like to see conflict being resolved one way or another. As Paul mentioned, in our business, you get to knock each other out in a 20×20 ring. People like that too. So for us, we want to appeal to everybody,” he said.

WWE WrestleMania 41 and everything that comes with it heads to Las Vegas later this month.

Regarding a discussion on last night’s Wrestling Observer Radio about WWE talent believing that they could not have hashtags and/or photos that would, in a sense, advertise products as part of the new social media guidelines the company has given regarding Twitter and Instagram, WWE has clarified its position.

The new policy, which they say is not dissimilar to policies they have had for the past several months, is that talent is banned from monetizing their Twitter and Instagram by working with third parties. The company had already had this policy with Twitch, Cameo and other social media channels but had not specifically included Twitch and Instagram.

The example on WOR that myself and Bryan Alvarez discussed about taking a photo casually in front of a make of car or restaurant would not be punishable offenses unless the talent was making money from promoting those things. Again, the post would have to be monetizing the accounts.

WWE is going on the guise that the contractual ownership of the likeness of its performers includes all social media accounts regardless of whether they are listed under their stage names or real names.

First reported by Wrestling Inc., WWE announced a new policy regarding Twitter and Instagram where any monetizing of those properties by talent and not by WWE would be subject to a warning on first violation, a fine on a second violation, and a suspension on a third.