Daily Update: New WWE trademark, A&E ratings, Shinjiro Otani

Daily Update

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This Week’s Wrestling Observer Newsletter:

In this issue:

  • The life and times of the Iron Sheik and Khosrow Vaziri, and how the two men were the same person but altogether different.
  • The short WWF title run
  • The Sgt. Slaughter feud
  • His two very different periods as a pop culture celebrity
  • How the Iron Sheik name and gimmick came around
  • Famous Iron Sheik shoot stories
  • The first WWF run
  • The hostage crisis changes his career
  • Did you know Iron Sheik competed in the predecessor to the G-1 in 1982
  • The feud with Angelo Mosca in Canada
  • The last angle with Killer Karl Kox in Florida
  • Growing up as an amateur wrestler in Iran
  • Why he left Iran and wound up in Minnesota
  • His U.S. amateur wrestling exploits
  • His being trained by Verne Gagne and Billy Robinson and altercations that came up
  • Why Gagne got so much heat when Sheik was injured
  • The angle to set up Sheik’s WWF tile run
  • Hulk Hogan comes to WWF
  • Sheik’s biggest matches during his biggest singles run with Hogan and Slaughter
  • His arrest in a feud with Jim Duggan
  • His teaming with Slaughter
  • His drug issues
  • The death of his daughter and what he wanted to do to the man who killed her
  • Longest reigning world champions in pro wrestling history
  • Stories behind the longest title reigns
  • Differences in how world champions were picked
  • New Japan Dominion, as well as build to Forbidden Door and the G-1 Climax tournament
  • Travel issues relating to getting the BCC into Japan for Dominion
  • Dominion match-by-match coverage
  • TripleMania news
  • UFC Saturday coverage
  • The most detailed look at the ratings for a huge week on television for pro wrestling
  • Where Raw, Smackdown and Dynamite rated among everything on cable and network, both sports and entertainment
  • Ratings breakdown, looking at competition for all the show
  • Perhaps the oldest living wrestling promoter passes away
  • Controversial angle in Stardom
  • Superstar Graham funeral notes
  • The career of Gary Albright
  • Pro wrestling documentary gets an Emmy nomination
  • The first-ever pro wrestling closed circuit show
  • Ticket sales for the upcoming AEW & WWE shows
  • International TV ratings and streaming numbers
  • What notable thing happened in ratings internationally this past week
  • Real WrestleMania attendance and gate figures for 2023 are released
  • Biggest gates in AEW history
  • Merch rankings
  • Dana White talks Tyson Fury vs. Jon Jones
  • MMA show draws 50,000 fans this past week
  • Update on Peacock
  • Notes on the Raw on Twitch show
  • Story behind Smackdown’s monster rating
  • Trends for AEW and WWE ratings
  • What Friday told us about television viewership of AEW and WWE

This Week’s Retro Observer Newsletter:

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Tuesday Update

WWE

AEW

Other Wrestling

  • Shinjiro Otani sent a message of encouragement to Takashi Sugiura ahead of his GHC Championship match on Saturday. Otani has been paralyzed from the neck down after an injury suffered during a match against Sugiura in April of 2022.
  • Howard Stern talked about the passing of The Iron Sheik on his radio show.
  • The Control Center for MLW’s Never Say Never event.
  • Mance Warner vs. George South has been added to GCW’s Now and Forever event on July 14.
  • Bandido, Komander, and Kento Miyahara have been added to GLEAT’s July 1 event at Tokyo Dome City Hall.

WWE on A&E ratings: Most Wanted Treasures up, Stone Cold series down

Sunday night’s episode of WWE’s Most Wanted Treasures averaged 394,000 viewers on A&E. That’s up 2.9 percent from last week but is still the second-lowest audience total in the history of the show. 

Most Wanted Treasures finished 23rd on the cable charts with a 0.14 rating in the 18-49 demo. That’s up 27.3 percent from last week’s series-low rating.

The Most Wanted Treasures episode was focused on “Macho Man” Randy Savage memorabilia.

Stone Cold Takes on America, which immediately follows Most Wanted Treasures, averaged 277,000 viewers. That’s down 1.8 percent from last Sunday and is the lowest audience of the three episodes that have aired to date. 

Stone Cold Takes on America finished 52nd on the cable charts with a 0.07 rating, down 22.2 percent from last week and also the lowest of the three episodes that have aired.

Listed below are the total viewership numbers, 18-49 demo ratings, and chart placements for all episodes of Most Wanted Treasures and Stone Cold Takes on America that have aired to date:

WWE on A&E ratings down from season premieres

Sunday night’s episode of WWE’s Most Wanted Treasures on A&E averaged 383,000 viewers, down 10.1 percent from last week’s season premiere. It’s the lowest audience in the history of the show.

Most Wanted Treasures drew a 0.11 rating in the 18-49 demo, finishing 38th on the cable charts for the day. That’s down 31.3 percent from last week and is the lowest rating as well as chart placement in the show’s history.

The Most Wanted Treasures episode was focused on D-Generation X memorabilia.

There was stronger-than-usual competition with NBA and NHL playoffs, the MTV TV and Movie Awards, and Succession on HBO all airing head-to-head.

Stone Cold Takes on America, which directly followed Most Wanted Treasures, averaged 282,000 viewers. That’s down 16.8 percent from last week’s series premiere. The show ranked 49th on the cable charts with a 0.09 rating in 18-49, down 18.2 percent from last week. It was 13 spots lower on the cable charts than last week.

Here’s a look at the complete ratings history for Most Wanted Treasures and Stone Cold Takes on America:

WWE on A&E ratings: Most Wanted Treasures, Stone Cold Takes on America

Sunday night’s WWE programming block on A&E featured the return of one series and the premiere of another.

The season two premiere of WWE’s Most Wanted Treasures aired on A&E at 9 p.m. Eastern time and averaged 426,000 viewers. That’s down 25 percent from what the show averaged in its first season in 2021 when most of the episodes aired at a later start time.

In the 18-49 demo, Most Wanted Treasures finished 17th on the cable charts with a 0.16 rating. The first season averaged a 0.21 rating, so this was down 23.8 percent from that. The average chart placement in 2021 was 19th.

The Most Wanted Treasures episode was focused on “Stone Cold” Steve Austin memorabilia.

Immediately following Most Wanted Treasures, the series premiere of Stone Cold Takes on America averaged 339,000 viewers. That’s down from all but two episodes of WWE Rivals, which has aired in the same time slot over the last few months.

Stone Cold Takes on America drew a 0.10 rating in the 18-49 demo and finished 36th on the cable charts. Both those numbers are also lower than what Rivals had been doing previously.

Listed below are all episodes of WWE’s Most Wanted Treasures that have aired on A&E to date along with viewership totals and 18-49 demo ratings.

A&E announces new ‘Stone Cold Takes on America’ series

A new series starring “Stone Cold” Steve Austin is set to debut on A&E next month.

It was announced today that “Stone Cold Takes on America” will premiere on A&E at 10 p.m. Eastern time on Sunday, April 30. The show will be part of WWE’s Sunday night programming block on A&E. It will air alongside season two of “WWE’s Most Wanted Treasures,” which premieres on April 30 at 9 p.m. Eastern.

“Stone Cold Takes on America” is a 10-part series where Austin “takes viewers on an epic adventure as he redefines what life after years in the ring looks like and experiences everything he missed out on while focused on his career.”

The trailer and full description for the show can be seen below:

For over two decades, ‘Stone Cold’ Steve Austin gave everything to wrestling, becoming one of the all-time greats. However, his dedication to his career meant sacrificing many of the other experiences life has to offer. In each one-hour episode of ‘Stone Cold Takes on America,’ Austin will hit the road in his RV, accepting challenges from fans that push him out of his comfort zone, and make up for lost time. Through archival footage from classic WWE moments and his own stories, the series weaves together Austin’s old and new life—both filled with incredible feats and his unique point of view—as he celebrates and learns from new experiences how only ‘Stone Cold’ Steve Austin can. 

Earlier this year, Austin was seen doing the weather on local Nevada television and working at a fast food drive-thru with a camera crew present.

Season two of “Most Wanted Treasures” will feature Booker T, Mick Foley, and Lita “leading the search to reclaim WWE’s most iconic memorabilia and bring these items back home to share with the WWE universe.” Season one of the show was hosted by Top Dolla.

‘WWE’s Most Wanted Treasures’ returns for a second season with WWE Legends Booker T, Mick Foley, and Lita leading the search to reclaim WWE’s most iconic memorabilia and bring these items back home to share with the WWE universe. In each one-hour episode, they travel across the country alongside Legends such as ‘Stone Cold’ Steve Austin, DX, Kurt Angle, Goldberg, Bret ‘Hitman’ Hart and more to track down items that have left a lasting impact on WWE’s culture and the fans. These priceless, one-of-a-kind collectibles include DX’s Invasion Jeep, Macho Man’s Mega Powers Robe, ‘Stone Cold’ Steve Austin’s Cement Truck, Goldberg’s WWE Debut Jacket, “Rowdy” Roddy Piper’s Bagpipes and many more.

WWE programming returns to A&E this Sunday (February 19) with new seasons of “Biography: WWE Legends” and “WWE Rivals.” Sunday’s Biography episode will focus on the nWo. The Rivals premiere will spotlight the rivalry between Hulk Hogan and Andre the Giant.