Tag: Slim Jim

WWE, Slim Jim extend partnership with center-ring sponsorship, table branding

Posted on by Ian Carey

WWE and Slim Jim have announced a renewal of their sponsorship agreement.

On Monday, the two companies revealed that Slim Jim will now serve as the center-ring sponsor for every episode of WWE Raw. Additionally, the Slim Jim logo will be featured on all folding tables around ringside.

“This branded table placement will create unforgettable moments when WWE Superstars ‘Snap into a Slim Jim Table’ during matches,” the press release reads.

WWE Slim Jim Sponsorship History

WWE and Slim Jim first partnered in 1993, with “Macho Man” Randy Savage serving as the face of the brand in a series of commercials. When Savage left WWE for WCW in 1994, he brought the Slim Jim sponsorship with him. WWE and Slim Jim re-established their partnership in 2023, though it was briefly paused in early 2024.

Slim Jim paused its sponsorship in January 2024 following a lawsuit filed by former WWE employee Janel Grant against the company, Vince McMahon, and John Laurinaitis. The sponsorship resumed after McMahon resigned from TKO and WWE shortly after.

“Over the past two years, WWE and Slim Jim have renewed one of the most memorable collaborations in sports entertainment history and we will expand on that momentum as the partnership continues in the coming years,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, TKO. 

“We are thrilled to extend our successful partnership with WWE, which has brought immense excitement and engagement to our fans,” said Ashley Spade, VP & General Manager of Snacks at Conagra Brands. “Extending our partnership during Monday Night Raw will give us even more opportunities to create unique and memorable experiences that tap into the rich history and savage energy of both Slim Jim and WWE.” 

Slim Jim returning as WWE sponsor after Vince McMahon resignation

Posted on by Joseph Currier

With Vince McMahon gone from the company, Slim Jim is resuming its relationship with WWE.

WrestleVotes reported on Saturday that Slim Jim is back as a sponsor of tonight’s Royal Rumble event and will be continuing its sponsorships for future WWE shows. Slim Jim had confirmed on Friday that it was pausing its promotional activities with WWE due to the “recent disturbing allegations” made against McMahon. It was announced later on Friday night that McMahon has resigned from WWE and TKO Group Holdings and will no longer have a role with either WWE or TKO.

“After yesterday’s chaotic day, and the events that transpired, I am told Slim Jim is BACK as a main sponsor for tonight’s Royal Rumble PLE along with future WWE events,” WrestleVotes wrote.

Slim Jim issued the following statement confirming the decision:

After the departure of Vince McMahon, and discussions with WWE TKO senior leadership, Slim Jim has decided to re-enter the Royal Rumble.

The history between WWE and Slim Jim dates back to “Macho Man” Randy Savage’s time as a Slim Jim spokesperson. Last August, it was revealed that WWE and Slim Jim were renewing their partnership. It was touted as the largest sponsorship deal in WWE history.

Slim Jim sponsored a 25-man battle royal at SummerSlam 2023 and was also a sponsor for Survivor Series. Their sponsorship activations for 2024 include the Royal Rumble and WrestleMania 40.

WWE and Slim Jim had announced a WrestleMania 40 sweepstakes where the winner would receive a WrestleMania trip along with the official Slim Jim car.

Following his resignation from WWE and TKO, McMahon issued a statement maintaining that he will vigorously defend himself against the allegations made against him by former WWE employee Janel Grant. McMahon claimed that the allegations are “baseless.” Grant filed a lawsuit this week accusing McMahon of physical and emotional abuse, sexual assault, and sex trafficking. McMahon, WWE, and John Laurinaitis are named as defendants in the lawsuit.

Slim Jim pausing WWE sponsorships due to ‘disturbing’ Vince McMahon allegations

Posted on by Joseph Currier

Due to the horrifying allegations that have been made against Vince McMahon, Slim Jim is pausing its relationship with WWE.

Slim Jim issued a statement on Friday confirming that it has decided to pause its promotional activities with WWE. WrestleVotes first reported that there had been rumblings that Slim Jim was pulling its sponsorships from this Saturday’s Royal Rumble event.

Slim Jim said it will “continue to monitor the situation and base our future engagements on our values and what’s best for our brand.”

The full statement can be read below:

Slim Jim values integrity and respect in all of our partnerships. Given the recent disturbing allegations against Vince McMahon, at this time we’ve decided to pause our promotional activities with WWE. This decision reflects our commitment to our brand values and responsibility to our community.

We will continue to monitor the situation and base our future engagements on our values and what’s best for our brand.

When WWE and Slim Jim’s partnership was announced last August, it was touted as the “largest sponsorship deal in WWE history.” The partnership has included Slim Jim sponsoring a 25-man battle royal at last year’s SummerSlam.

LA Knight and Bianca Belair have been featured in WWE’s Slim Jim advertisements.

WWE and Slim Jim recently announced a WrestleMania 40 sweepstakes where the winner would receive a WrestleMania trip along with the official Slim Jim car.

Slim Jim’s decision to pause the promotional activity comes after former WWE employee Janel Grant filed a lawsuit on Thursday alleging that she was the victim of physical and emotional abuse, sexual assault, and trafficking while at WWE. Vince McMahon, WWE, and John Laurinaitis are named as defendants in the lawsuit.

WWE’s parent company TKO Group Holdings released the following statement yesterday:

Mr. McMahon does not control TKO nor does he oversee the day-to-day operations of WWE. While this matter predates our TKO executive team’s tenure at the company, we take Ms. Grant’s horrific allegations very seriously and are addressing this matter internally.

McMahon, who is the executive chairman of TKO Group Holdings, has vowed to “vigorously defend himself” against Grant’s allegations.

WWE touts ‘record-breaking’ Slim Jim sponsorship ahead of SummerSlam

Posted on by Ian Carey

WWE and Slim Jim officially announced a “multi-layered” partnership today.  

The two companies say their new agreement “marks the largest sponsorship deal in WWE history.” It will begin tomorrow at WWE SummerSlam as Slim Jim is the presenting sponsor for the SummerSlam Battle Royal. 

“Alongside our partners at Slim Jim and Conagra Brands, WWE is excited to renew one of the most memorable collaborations in sports entertainment history and there’s no better way to kick off the partnership than a 20-man Battle Royal at SummerSlam,” said Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.

The SummerSlam Battle Royal presented by Slim Jim will be one of several custom integrations at WWE PLEs as part of the deal. Slim Jim will also play a role at Survivor Series, Royal Rumble, and WrestleMania 40 as well. 

“Slim Jim has always been about crushing boredom and doing the unexpected, which is also the cornerstone of WWE and their memorable lineup of bold, in-your-face Superstars,” said Spencer Fivelson, VP & General Manager of Snacks at Conagra Brands. “We’re thrilled to be back in the ring with WWE to build on our shared history and celebrate the savage energy of today’s WWE Superstars.”

WWE’s partnership with Slim Jim began more than 30 years ago when “Macho Man” Randy Savage became the promotional face of the brand, creating the famous “Snap into a Slim Jim” slogan in the process.