Roots of Fight teases WWE deal after Ric Flair removal

Ric Flair’s removal from Roots of Fight now makes more sense.

The clothing company posted a teaser today hyping that it will soon be announcing a deal with WWE. Roots of Fight already offers merchandise based on WWE stars CM Punk and Rey Mysterio and legends like Bret Hart and Randy Savage. Flair — who is under contract with AEW — also had a merchandise deal with the brand but found out this week that he can no longer be associated with them.

Flair announced the removal on Tuesday, claiming that WWE was trying to “destroy” his legacy by not letting him be part of Roots of Fight. But he quickly reversed course, posting a video the following day where he thanked Roots of Fight for letting him represent the brand while they were partners. Flair said he understood it was a business decision and noted that he’s “not even mad” at WWE anymore.

Roots of Fight sells clothing that honors legends in boxing, pro wrestling, and across all of sports.

Through Fanatics, WWE also has partnerships with rapper Drake’s OVO brand and Erin Andrews’ women’s clothing company WEAR.

Ric Flair ‘not even mad’ at WWE anymore despite Roots of Fight removal

Just one day after claiming that WWE was trying to “destroy” his legacy, Ric Flair is ready to put the situation behind him.

Flair sent out a tweet on Tuesday announcing that he was being removed from Roots of Fight, a clothing brand centered around legendary athletes across sports. Flair said it was WWE’s call to have him removed, and he claimed that WWE was trying to kill his legacy by doing so.

In a follow-up video today, Flair said he understands business and isn’t mad at WWE anymore over the situation. He thanked Roots of Fight for allowing him to represent the brand during the time he was affiliated with them.

“I just want to take this opportunity to thank Roots of Fight for letting me represent them over the years,” Flair said. “It’s a pretty cool thing to have. It’s not as cool as being inducted into the Hall of Fame, but you’d be amazed at how many people admire and respect this brand. I think I’ve represented it well. People love it. I’m proud to have been part of the organization.

“I’m not even mad at the people that took it away from me. I was at first, but I understand business, and business comes first. You always want to think that they’ll make an exception, but sometimes exceptions just can’t be made. So Roots of Fight, thank you for the honor and the privilege of representing you. And I look forward to seeing the next member of a great team. God bless. Thank you.”

The 77-year-old Flair is under contract with AEW, which likely has something to do with this Roots of Fight merch deal falling through. The company has also produced merchandise based on Bret Hart, Roddy Piper, CM Punk, Randy Savage, Rey Mysterio, Andre the Giant, and Iron Sheik.

Flair debuted for AEW in 2023 during Sting’s retirement tour but now only makes very sporadic on-camera appearances for the promotion.

Ric Flair says WWE is trying to ‘destroy’ his legacy

Ric Flair is currently at odds with WWE over a merchandising deal that he’s been removed from.

The 77-year-old Flair sent out a tweet today saying that he’s no longer allowed to have merchandise with Roots of Fight, a company that offers clothing based on legendary athletes across sports. Flair, who is under contract with AEW, stated that it was WWE’s call for him to be removed from Roots of Fight. Bret Hart, Roddy Piper, CM Punk, Randy Savage, Rey Mysterio, Andre the Giant, and Iron Sheik also have items on the Roots of Fight website.

In the tweet, Flair said he’s grateful to still be able to make money through memorabilia company Fiterman Sports, the Offset & Metro Boomin song “Ric Flair Drip,” and his AEW deal.

“I Woke Up This Morning To Find Out That I’m No Longer Allowed To Be With @rootsoffight Per @WWE,” Flair wrote. “Let Me Think- I’m The Only Wrestler To Ever Be On 30 For 30 & Ranked In The Top 25 Of All Time, An Emmy Nominated Documentary-Courtesy Of The WWE, Which I Should Have Won But l Lost To A Team Not An Individual. 21 World Championships, But I Always Played By Your Rules And Kept It At 16. Paid Vince McMahon Back 800k When He Said He Would Forgive It. I Honored It.

“Fortunately, I Still Make 1 Million Dollars From The GREAT Ryan Fiterman @FitermanSports. 500k From Ric Flair Drip. And Thank God For @TonyKhan. What More Of My Legacy Do You Want To Destroy WWE? You All Grew Up Loving Me And I Set The Bar. Now You Are Trying To Kill Me And Diminish My Legacy. Thank You, But It Ain’t Happening. Nice Try. LFG!”

Flair then made a follow-up post saying that he’ll be interviewed by Yahoo Sports on Monday and will further address the situation.

Despite being under contract with AEW, Flair only makes very limited appearances for the promotion. He initially joined AEW to be part of Sting’s retirement run and for a sponsorship deal with his Wooooo! Energy drink.

Flair’s daughter Charlotte is with WWE and will be challenging for the Women’s Tag Team titles at night one of WrestleMania 42 on Saturday, April 18. The four-way match has Nia Jax & Lash Legend defending against Charlotte & Alexa Bliss, The Bella Twins, and Bayley & Lyra Valkyria.