Tag: Pitch Black Match

WWE VP confirms brand-sponsored match for WrestleMania 39

Posted on by Ian Carey

Another sponsored match, similar to the Mountain Dew Pitch Black match at Royal Rumble, looks to be taking place at WrestleMania 39. 

The Hollywood Reporter published an article Thursday noting that sponsorship revenue for WrestleMania 39 currently stands between $14-15 million, which would be a new record for the event. Some of that revenue will come from a brand-sponsored match. 

WWE Senior VP and Head of Global Sales and Partnerships, Craig Stimmel spoke with the outlet about the company’s plans:

“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match,” he said. “So we’re going to do things that fit inside of our storyline as well.”

WrestleMania 39 is also set to feature a sponsored post-event press conference.

We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania,” Stimmel said.

Pepsi, Take-Two, Mars/Snickers, and Cinnamon Toast Crunch are signed on to sponsor the event. Stimmel also said sponsorship revenue for WrestleMania 39 is already 43% higher than it was for WrestleMania 38.   

“We’re tracking exactly where we want to be going into the events,” Stimmel says. “We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways.”

WrestleMania 39 takes place Saturday April 1 and Sunday April 2, 2023, from Los Angeles’ SoFi Stadium. 

We’re Live, Pal: WWE Royal Rumble recap

Posted on by Garrett Gonzales

It’s a special post-Royal Rumble edition of We’re Live, Pal! as Andrew Zarian and I recapped the entire show.

We went over the following:

  • The tremendous continuation of the Bloodline storyline after the main event
  • Who WWE should go with at WrestleMania between Cody Rhodes and Sami Zayn
  • Cody Rhodes’ Royal Rumble victory which was very straightforward
  • Rhea Ripley’s impressive Royal Rumble win
  • The horrendous Pitch Black match that was all about partnerships
  • Bianca Belair being taken a step down by being involved in hocus pocus

You can watch the show above, or you can listen to the show on Apple Podcasts, Spotify, or wherever you get your podcasts in addition to the link below.

Click Here To Listen

‘Pitch Black match’ advertised for WWE Royal Rumble

Posted on by Joseph Currier

Update —

WWE has confirmed that the Mtn Dew Pitch Black match is coming to the Royal Rumble PPV.

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A new match type may be making its debut at the Royal Rumble.

A commercial airing during videos on WWE’s YouTube channel has seemingly indicated that the first-ever “Pitch Black match” will take place at next month’s Royal Rumble pay-per-view. The advertisement is a tie-in for Mtn Dew’s Pitch Black flavor, which is returning to stores in January.

“When it’s the Pitch Black match, anything can happen,” the advertisement says.

WrestlingNews.co reported last month that a Pitch Black match taking place at the Royal Rumble was a possibility.

“We were told about a pitch that was made for a ‘Pitch Black’ match and it was being seriously considered for the show,” the report said. “The source did not have any more details on the structure/rules of the match but one source in the company believes that the match is for Bray Wyatt.”

Wyatt, who is currently feuding with LA Knight, hasn’t wrestled since making his return to WWE at Extreme Rules.

Royal Rumble 2023 is being held at the Alamodome in San Antonio, Texas on Saturday, January 28.