Tag: aew x nfl

AEW officially rolling out NFL-themed lucha masks

Posted on by Joseph Currier

AEW is officially rolling out its first-ever merchandise collaboration with the NFL.

After first being announced by Tony Khan back in February, NFL-themed lucha masks will go on sale via ShopAEW.com during Dynamite tonight (April 15). Masks for every team will be available to purchase ahead of the 2026 NFL Draft.

Khan showcased a Jaguars-themed mask at Super Bowl Radio Row while announcing this partnership between AEW and the NFL, calling it a dream come true and something that he’s been working to make happen for years. Khan’s father Shahid Khan is the owner of the Jacksonville Jaguars, with Tony Khan serving as the team’s Chief Football Strategy Officer.

There’s been no word on whether this will lead to more collaborations between AEW and the NFL in the future. The NFL and WWE also partner together to sell custom title belts through Fanatics.

AEW is at Angel of the Winds Arena in Everett, Washington tonight for its special Spring BreakThru episode of Dynamite. The show includes an AEW World Championship match with MJF defending against Darby Allin.

Tony Khan announces AEW x NFL merchandise collaboration

Posted on by Joseph Currier

AEW and the NFL are linking up for their first-ever merchandise collaboration.

While appearing at Super Bowl Radio Row on Thursday, Khan spoke with Compas on the Beat and revealed that AEW and the NFL are partnering together to release lucha libre masks themed after all 32 NFL teams. The masks feature the AEW and NFL logos as well as branding for the specific teams. Khan called the collaboration a dream come true and said it’s something he’s been working to make happen for a while.

“It’s really exciting to be able to talk about a partnership that I’ve always dreamed of,” Khan said. “I’ve always wanted the NFL and AEW to work together. This is a Jacksonville Jaguars lucha libre mask. But I’m so excited about it because they will be putting this up and these will be available for all 32 NFL teams.

“So starting the first night of the NFL Draft, Thursday, April 23, we will have these masks available on ShopAEW.com for all 32 NFL teams. Now, finally, I’ve always wanted this. It’s a dream I’ve been working on for years, a partnership between the NFL and AEW. So whoever your NFL team is, whatever football team you’re a fan of, you’ll be able to get an All Elite Wrestling NFL mask for your team.”

The Khan family, led by Tony’s father Shahid, has owned the Jaguars since 2011. Tony Khan founded AEW in 2019 with his father serving as lead investor. Along with his AEW role, Tony is Chief Football Strategy Officer for the Jaguars and helps run the London-based Premier League soccer team Fulham FC that the Khan family owns.